How to Use LinkedIn and Twitter to Crush Your MedTech Sales

David Moser is a Transplant Specialist at Natera, and he knows better than most how to adapt when you can no longer access customers in the traditional manner.

When the pandemic tightened its grip in Spring 2020, we all had to adjust our approach. But David went next-level with his “pivot.”

Find out how an accomplished sales professional with more than a decade of experience in the medical space truly embraced the concept of social selling and found tremendous success in what’s sure to become an increasingly virtual world.

In this episode, you’ll learn:

  • Proven techniques for virtual selling in the MedTech industry
  • How to find new customers and build meaningful relationships…digitally
  • Pitfalls to avoid when selling through email, LinkedIn, and Twitter
  • Why social media is a goldmine for MedTech conversations with key decision-makers

Plus, if you’re interested in upping your social selling game but not sure how or where to begin, we compiled an actionable and sequential to-do list to get you started.

Resources and links from the show:


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