Omar Khateeb is a marketing leader in Silicon Valley, currently the Director of Growth at Potrero Medical. Well-known for his strategies using consumer psychology across various digital mediums, he’s back for Part 2 to double down on his challenge to MedTech leaders to get out of their comfort zones and embrace the digital age. Listen and learn why digital is absolutely the new channel of influence in MedTech sales, and get proven, real-world best practices to help you connect with prospects in ways you never thought possible.
In this episode, you’ll learn:
- How to get out of our own way as MedTech reps and change our selling behavior
- Tips to reach physicians on social media at different times in their “digital adoption curve”
- Why there should be no timeframe to measure against your goals and expectations for social selling
- How “thinking like a scientist and acting like an artist” will help you master new ways of selling
Plus, we share something all young MedTech professionals coming out of college need to know (hint: get familiar with content marketing).
Resources and links from the show: