#4 | Dr. Brett Gilbert@Intersection of Personal and Professional Development

Dr. Brett E. Gilbert graduated from the University of Maryland Dental School completing his DDS in 2001 and attaining his Certificate in Endodontics in 2003. He is currently a clinical assistant professor in the Department of Endodontics at the University of Illinois-Chicago, College of Dentistry and on staff at Presence Resurrection Medical Center in Chicago. He served as President of the Illinois Association of Endodontists in 2011 and as President of the Northwest Side Branch of the Chicago Dental Society in 2013-2014. Dr. Gilbert was honored by the Seattle Study Club as a Top Ten Young Dental Educator in America in 2017. Dr. Gilbert is board certified, a Diplomate of the American Board of Endodontics.

We discuss:

1. What is the current Covid-19 teaching Endodontists about the business of healthcare?
2. A patient that touched his heart and helped change the perspective of his practice.
3. Is branding counterintuitive for most Endodontists and Physicians? If so, why?
4. What advice he has for healthcare professionals that want to use social media to connect and share empathy with patients?
5. What prompted him to build such an interesting online brand platform (Access Endo) for healthcare professionals.
6. Is there a connection between personal development and his online university? Why does this attract so many healthcare professionals?
7. What is the best compliment about Access Endo he’s received so far?
8. What hasn’t changed for Endodontists in the midst of Cova-19?

You can contact Dr. Gilbert at http://drbrettgilbert.com/

# 3 | Nate Love & the LOVE of Medical Device Sales

I interview Nate Love, a seasoned medical device sales consultant.

We discuss the profession of sales during a season of uncertainty.

I ask him:

1. Why did he choose sales or did sales chose him?
2. What is the one thing he’s doing for his clients that’s making the biggest difference?
3. If he could have a billboard with any tip for doctors, what would it say and why?
4. Nate discusses how he’s not just selling products, rather helping to build surgeon practices.
5. What is the best compliment he’s ever received from a client?
6. How would his grandparents describe what he does for a living?

#2 | Can Doctors Create A Fanocracy? David Meerman Scott and Dr. Reiko Scott

David Meerman Scott is an internationally acclaimed business growth strategist, public speaker, and author of ten previous books, including The New Rules of Marketing and PR and Marketing Lessons from the Grateful Dead.

Dr. Reiko Scott, earned a neuroscience degree from Columbia University and will soon graduate as a medical student at Boston University. In her spare time, Reiko enjoys publishing fan fiction and loves to cosplay at Comic Con. Reiko is the daughter of David and Yukari Watanabe Scott.

1. How the Dad, a best-selling author and marketing strategist, and the daughter, a neuroscientist and medical student, conspired to write Fanocracy.
2. Learn the one thing they didn’t expect from writing the book.
3. They discuss how the key to creating a “Fanocracy” is to put the needs and wishes of fans ahead of every other priority.
4. Reiko provides a glimpse at how doctors are caring for patients during the CoronaVirus.
5. Is it counterintuitive for most leaders and doctors to build a “Fanocracy?”
6. What does being Ridiculously Inspiring mean to them?
7. In their book, Fanocracy, they provide examples, including healthcare, on how principles of building a Fanocracy apply to the patient experience.
8. What doctors can learn from The Grateful Dead fans?
9. Doctors are in the business of prognosis and diagnosis. What does Reiko and David mean when they discuss The Alienation of Misdiagnosis?
10. What is the best compliment about the book they’ve received so far?

Click the link below to order the book and engage David Meerman Scott and Dr. Reiko Scott for your next speaking engagement, Medical Association Keynote, and Medical Device National Sales Meeting.

https://www.fanocracy.com/

#1 | Orthopaedic Practice Brand Management

Niko Hammer, a Brand Manager for a top orthopaedic practice in Washington is my guest. We discuss how to align branding around patient touch points.