Episode 34 – eatNgage Enhances Webinar and Virtual Sales Call Engagement

Want to more than double your webinar attendance and engagement throughout the webinar? Want more impactful virtual sales calls?  For MedTech companies this is a no brainer. Reasonable cost and very effective.  If a major pharma company likes the results they are getting, you will too.  In this 5th episode that is part of our demand generation series we talk to Avi Tessler, CEO of eatNgage to learn more about their online engagement platform that is all about breaking bread.  There is a special offer at the end so pay attention.

Note that I am not paid by the people or companies that I interview.

The MedTech Leaders Community is growing.  Over 70 members from 18 countries. We have over 7 hours of content on Selling in the Virtual World and 5 hours on Demand Generation.  A couple members said it is like a master class. There is a 30-day free trial. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross.

The videocast will be in the MedTech Leaders Community at medtechleaders dot net. 

Now Go Win Your Week!

Avi Tessler’s LinkedIn profile link

eatNgage website link

Ted Newill’s LinkedIn Profile link

Medical Device Success website link

Link to Ted’s contact page 

Episode 33 – How Sales Benefits from Marketing Automation – sendinblue

In this Covid world, sales teams should be demanding support from well thought out marketing automation platforms.  So many of our traditional lead generation sources are completely or partially blocked.  Today, Asad Ali, Brand Manager for sendinblue gives us an overview of how one platform can work on behalf of sales.  We also learn that marketing automation is not that expensive.  But it does require some strategic and tactical changes.  

Does your company effectively employ marketing automation?  Let me know.  I would like to talk to a few people that are benefiting from MA.

The video cast is in the MedTech Leaders Community at https://medtechleaders.mn.co

MedTech Leaders is a community where MedTech execs and sales and marketing professionals help each other by sharing best practices, problems, solutions, ideas and successes. This is supported with weekly events with subject matter experts. Some say it is like a master class. Take a look! There is a 30 day free trial.

Note, I am not compensated in any way by the companies I interview.

Sendinblue is having a Black Friday sale.  You can find the link in my show notes.  50% off! 

Now Go Win Your Week!!

Asad Ali’s LinkedIn profile link

Sendinblue website link

Sendinblue Black Friday sale link

Sendinblue Automation Blog + ebook link 

Sendinblue Local Business Digitalization guide link

Ted Newill’s LinkedIn Profile link

Episode 32 – The Considerations and Tactics Behind a Successful Email Campaign – Case Study

This is part three in our series of helping sales with Demand Generation.  Once again, Jeannette Castańeda, Chief Email Geek at Inbox P.I., joins us to help with the details of a case study.  Last week she gave us the framework of successful email campaigns.  This week we go deeper into details.  Results speak. In her short stint as an email specialty agency, she has added a cumulative $15 million in revenue to her clients’ bottom lines.  It can happen when Demand Generation strategies and tactics are done correctly. 

Now Go Win Your Week!!

The MedTech Leaders Community is growing.  Over 70 members from 18 countries. We have over 7 hours of content on selling in the virtual world.  Our current theme is Demand Generation.  A couple members said it is like a master class. There is a 30-day free trial. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross.

Learn more about the MedTech Leaders Community at https://medtechleaders.mn.co

Video cast is in the MedTech Leaders community

Jeannette’s LinkedIn Profile Link – linkedin.com/in/imjeannettec

Link to Inbox P.I. website – https://inboxpi.com

Ted Newill’s LinkedIn Profile link

Medical Device Success website link

Link to Ted’s contact page

Episode 31 – Turn Your Leads Into Clients with Properly Executed Email Campaigns

This is the 2nd in our series on Demand Generation.  Jeannette Castañeda, Chief Email Geek at Inbox P.I.  guides us through the success factors for effective email campaigns.  This is not only important to marketing, it is also important to sales who need better qualified leads in this Covid era.  If your open rate is below 30% and your click through rate is below 10%.  Something is wrong. Let’s make it right!

The video cast is in the MedTech Leaders Community at https://medtechleaders.mn.co

Now Go Win Your Week!

Jeannette’s LinkedIn Profile Link – linkedin.com/in/imjeannettec

Link to Inbox P.I. website – https://inboxpi.com

Ted Newill’s LinkedIn Profile link

Medical Device Success website link

Link to Ted’s contact page  

Episode 30 –A DIY Social Media Campaign Creates Actionable Sales Leads in MedTech

Bob Iasillo, National Sales Director at 2020/Now, an emerging MedTech company needed actionable sales leads in this era where traditional prospecting tactics are no longer viable.  He roled up his sleeves, did his research and put into action a unique social media campaign.  No agency help. No formal marketing automation campaign. Just DIY (Do It Yourself). And, he got results! You will be surprised at his social media channel of choice. I was. This is the first episode in our series on Demand Generation.  It is fun.  Bob is a member of the MedTech Leaders community and just started his own podcast – The Future of Eye Care. Congrats Bob! 

This coming week we have our second episode in the Demand Generation series “Turn Your Leads Into Clients with Properly Executed Email Campaigns” with Jeannette Castañeda of Inbox P.I.

We welcomed several new members to MedTech Leaders Community last week. We are growing.  Over 70 members from 18 countries. We have over 7 hours of content on selling in the virtual world.  A couple members said it is like a master class. There is a 30-day free trial. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross.

Link to MedTechLeaders – https://medtechleaders.mn.co

Now Go Win Your Week!!

Bob Iasillo’s LinkedIn Link 

Bob recommends watching “The Social Dilemma” on Netflix

Chris Walker Refined Labs Podcast Link

Ted Newill’s LinkedIn Profile link

Medical Device Success website link

Link to Ted’s contact page  

Episode 29 – What’s Next in the MTL Community and Why

Plus – a glimpse at why members find value in the community.  In this short episode, we talk about what are the next important subjects for the podcast and video cast.  First, a couple episodes about marketing automation.  And sales leaders, you better pay attention because in the Covid world, marketing automation may be what saves you.  Then we have several episodes about the Future of MedTech as Covid continues its rampage.  We look out at 2021 and into 2022.  We will also include a panel discussion about the experiences MedTech Leader members have had with virtual tradeshows and what it means about participating in the future. 

By the way, the Medical Device Success podcast has over 12,000 downloads.  Thank you very much for your support!!

In this episode we show an example of how a member found value in the MedTech Leaders Community. We are growing.  Over 70 members from 18 countries. We have over 7 hours of content on selling in the virtual world.  A couple members said it is like a master class. There is a 30-day free trial. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross.

Learn more about MedTech Leaders at https://medtechleaders.mn.co

Now Go Win Your Week!

The video cast link – https://youtu.be/Dgg_xOsSc1s

Ted Newill’s LinkedIn Profile link

Medical Device Success website link

Link to Ted’s contact page