Medical Device Success
The Medical Device Success Podcast and Videocast is a combination of interviews with Subject Matter Experts (SMEs) and MedTech leaders along with some solo podcasts aimed at improving the ability of the audience to better understand and compete in today’s rapidly changing healthcare ecosystem. We seek out SMEs in areas that can assist MedTech companies in:
• Marketing strategies, tactics and technologies
• Sales strategies, tactics and technologies
• The future of MedTech – technology trends and implementation
• Health research & economics
• Provider issues (hospital systems, ambulatory surgical care, etc.)
In our “In the C-Suite” series we like to get leadership perspectives from MedTech leaders.
Episode 10 – The Reopening, Covid-19 and what it means for Medical Devices
Time for another cold shower? Don’t worry, I will hand you a warm towel at the end. This episode is about what the “Reopening” of the economy means to the Medical Device Industry. After a quick review of some important data points that will affect how you will be selling in the future, we shift gears to what customers think of vendors and what you need to do to stand out.
Now Go Win Your Week!
Ted Newill LinkedIn profile link
Medical Devices Success website link
Link to Episode 7 – Video “Imbedded” Emails for Sales and Marketing in a Covid-19 World
Link to Episode 5 – Make Your Virtual PowerPoint Presentation Powerful in this Covid-19 World
Link to Episode 6 – Selling in a Covid-19 World – New Sales Practices
Episode 9 – Part Two – Telemedicine, Covid-19 and the Future of Medical Devices
Telemedicine installations in 30 countries in less that two months because of Covid-19!! That doesn’t include sales in the US. In episode 9, Eric Bacon, President of AMD Global Telemedicine takes us further into this rapidly changing and growing market.
Comments and questions are welcome!
Now Go Win Your Week!
If you have a need for biotech, pharma, device or any life science company data, check out BioPharmGuy. They have contact info, pipeline info and more in a database they’ve maintained since 2008. Everyone gets the same price, so they will actually give you quote over email unlike other data providers. Here is the LINK to this terrific resource.
AMD Global Telemedicine Link
AMD blog post – Advantages of Telemedicine Technology Link
Ted Newill LinkedIn Link
Medical Device Success website Link
Contact Ted page Link
Episode 8 – Telemedicine, Covid-19 and the Future of Medical Devices – Part One
Telemedicine is the new frontier for medical devices. Covid-19 has thrust telemedicine into the spotlight as an important channel of patient management across almost all specialties. In this episode, to explore this phenomenon we welcome telemedicine pioneer Tania Malik, JD, CEO of Virtual Medical Group and Chair of the Telemental Health Special Interest Group at the ATA.
Are you trying to reach decision makers at biotech companies? If so, you should take a close look at BioPharmGuy.com. Key clean data is available on over 6,000 US companies and over 2,000 International companies. BioPhamGuy can help you sharpen your segmentation and targeting of these companies. Also, make sure your company is listed. Here is the link to this terrific resource.
Comments, ideas and questions are welcome!
Now Go Win Your Week!!
Tania Malik, JD LinkedIn Link
Virtual Medical Group Link
ATA Link
Ted Newill LinkedIn Link
Medical Device Success website Link
Ted’s contact page at Medical Device Success Link
Episode 7 – Video “Imbedded” Emails for Sales and Marketing in a Covid-19 World
One survey showed respondents had 81% more replies to emails using this technique. Imbedded videos may be the answer. I don’t mean attached videos. I mean video clips linked to a GIF that is imbedded. In this Covid-19 and virtual world this could make the difference between sales success and failure in the early stages of the sales process.
This is a continuation of Season One – Covid-19 – How Medtech companies can respond in marketing, sales and operations.
Comments and questions are welcome!
Please rate the podcast if you like it. And, refer it to a friend.
Now Go Win Your Week!!
Hippovideo link
Kapwing link
BombBomb link
Vidyard link
Ted Newill’s LinkedIn Profile link
Medical Device Success website link
Link to Ted’s contact page
Episode 6 – Selling in a Covid-19 World – New Sales Practices
The Medical Device Success podcast series has been downloaded in 65 countries! This was an eye-opening discovery when I was poking around my download statistics. Not long ago, a French listener asked if I offered transcripts. I haven’t…..yet. With this new discovery, I will. This week I will start making transcripts of past podcasts starting with the one she asked about.
This week we talk about Selling Medical Devices in a Covid-19 world. The selling landscape for medical devices has changed significantly and continues to change. Some of these changes may be long term. By that I mean 18 months or more. Becca Kiel of the Bichsel Medical Marketing Group joins me to share some insights she gathered while researching the subject for a blog post. We discuss what may change in the sales process.
If you like the podcast, rate it and tell a friend.
Comments welcome!
Now GO WIN YOUR WEEK!
Important Links related to this podcast:
Becca Kiel LinkedIn profile link
Bichsel Medical Marketing Group (BMMG) website link
BMMG video blog “The Art of Hosting Virtual Meetings” link
Ted Newill LinkedIn profile link
Medical Device Success website
Contact Ted via Medical Device Success link
Episode 5 – Make Your Virtual PowerPoint Presentation Powerful in this Covid-19 World
The response to the last podcast about the future of the medical device industry in the Covid era was immense! Thank you! Is a Virtual PowerPoint presentation the same as a face to face PowerPoint? No way. In this podcast we start with a quick lookback on the future of the medical device business. Then, with the help of Dave Paradi of ThinkOutsideTheSlide.com, we discuss important PowerPoint considerations when making virtual presentations and we learn about several PowerPoint features that will make you and your company look very professional and help communicate to the customer that you can fulfill their needs. I didn’t know about these features. Maybe I am an idiot. But I bet the majority of you don’t either. Enjoy.
Important Note – the PowerPoint features that we discuss may only be available in the 2019 version or the Office 365 version. If you don’t have these versions of PowerPoint, Dave does explain another feature that is helpful. Personally, I recommend upgrading. It makes you look so professional that it is worth the investment.
If you like the podcast, rate it and tell a friend.
Comments welcome!
Now Go Win Your Week!!
Important links related to the podcast:
QMed MD+DI website link
Dave Paradi’s LinkedIn Profile link
Dave Paradi’s Think Outside the Slide Website link
Ted Newill’s LinkedIn Profile link
Medical Device Success website link
Link to Ted’s contact page
BrightCarbon link
The PowerPoint Zoom menu feature: https://support.office.com/en-us/article/use-zoom-for-powerpoint-to-bring-your-presentation-to-life-9d6c58cd-2125-4d29-86b1-0097c7dc47d7)
A decent YouTube on using the Zoom feature is https://www.youtube.com/watch?v=dGqHSvs9qpE
The PowerPoint Morph feature: https://support.office.com/en-us/article/use-the-morph-transition-in-powerpoint-8dd1c7b2-b935-44f5-a74c-741d8d9244ea
Dave Paradi’s video on fixing the audio playback issue when using Microsoft Teams on Windows 10: https://youtube/6W2faZw7Ymw
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