Patient Convert Podcast
Orthopedic Marketing Strategies that Drive New Patient Appointments w/ Kristy Parker #165
With the growth of digital marketing and healthcare systems becoming more vertically integrated, it is important for orthopedics to stay ahead of the curve in terms of their marketing efforts to make things easier for patients. In this episode, Kristy Parker, the Director of Communication and Business Development at Tennessee Orthopaedic Clinics discusses the importance of access in orthopedics, and how digital marketing has been integral in increasing access to orthopedic specialists for patients. She talks about the importance of educating patients on options and treatments available through orthopedics, and how the ratio of patients coming from referrals vs. direct patient acquisition has shifted in recent years. Listen and enjoy!
Kristy has worked in the healthcare field as both medical sales rep and administrator for 20+ years. Her current focus in business development has provided her the opportunity to evaluate multiple platforms to reach patients and increase access to a large orthopedic practice.
Key Highlights:
[00:01 – 08:19] How to Use Digital Marketing to Increase Access and Make Things Easier for Patients
[08:20 – 16:20] Why the Urgent Care Model Has Been a Godsend for Orthopedists
[16:21 – 24:00] How Chat Can Help Keep Patients Connected and Access Information Quickly and Easily
[24:01 – 31:52] Tips for Marketing to Surgeons
[31:53 – 39:03] Tips for Engaging Patients on Social Media
Connect with Kristy through LinkedIn. Head to Tennesse Orthopedic Clinics, and find your doctor!
Key Quotes:
“We saw that healthcare was becoming more patient-driven, and it was important to not just rely on fostering those relationships with our referring primary care offices but to also make sure that the public knew they had direct access to orthopedic specialists.” – Kristy Parker
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
How Aesthetics Practice Owners Build Personal & Practice Wealth w/ Leslie Tracey #164
Do you know an effective way to grow and protect your business? In this episode, Leslie Tracey discusses the importance of risk management, retention of top talent, and building a team culture that is supportive of success. She stresses why marketing to all employees, not just the business owner is essential and provides relevant tips on how to do this effectively. Let’s dive in!
In the financial industry since 2017, Leslie is the founder of Tracey Donavan Insurance & Retirement Services, a boutique financial practice that specializes in personal and business financial risk management and retirement income strategies for practitioners in Medical Aesthetics nationwide. They ensure that practice owners mitigate risks to their family and business livelihood associated with disability or death which could halt the continuation of the business.
Key Highlights:
[00:01 – 06:41] Opening Segment
[06:42 – 13:17] How to Keep Your Med Spa Running Safe and Sustainably
[13:18 – 19:56] How to Succeed as a Med Spa Owner
[19:57 – 26:33] How to Protect Your Practice
[26:34 – 33:23] Diamond Games Media
[33:24 – 39:47] Think About Your Brand
[39:49 – 42:16] Closing Segment
Click here to connect with Leslie’s online community: https://linktr.ee/leslietracey
Free download for listening to this podcast here: https://www.traceydonavan.com/10healthwealth
Key Quotes:
“I think it’s really important to identify where your clients are coming from and start small. All the big ones are very successful. They started small.” – Leslie Tracey
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
Growing a Multispecialty, Multistate Surgical Practice w/ Brian Evans MD #163
Are you curious about what CIC and CSC have done to grow and reach many different patients and have different sub-specialties under one roof? In this episode, Brian Evans, the Medical Director of Reno and VP Physician Recruitment for CSC shares the philosophy of Comprehensive Integrated Care and Comprehensive Surgical Care, and how they attract patients. He emphasizes the importance of physician ownership and control and points out the many benefits of such an approach, including increased decision-making power and greater patient engagement. Pay close attention to Brian’s advice on what patients can do to be their own best advocates for their care. Let’s dive in!
Key Highlights:
[00:01 – 06:33] Opening Segment
[06:34 – 12:46] Multispecialty, Multistate Surgical Practice
[12:47 – 18:58] Having a Higher Level of Engagement
[18:59 – 22:22] Closing Segment
Want to connect with Brian? You can email him at brian.evans@ciccenters.com. Make sure to visit https://www.ciccenters.com/ and https://cscasc.com/
Key Quotes:
“We really have to get out there and allow people to meet us and know that. We are actually really focused on the patients providing a really good service.” – Brian Evans
“Physicians don’t always know best. So you are your own patient advocate.” – Brian Evans
“The more the doctors are involved, the more that they’re leading the way from a decision-making standpoint, the better off healthcare will be.” – Brian Evans
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
Make Your Practice More Attractive to Patients in 2022 # 162
Welcome to another episode of the Patient Convert Podcast! In today’s show, we’re talking to Dr. Ginger Bratzel. She is a business strategist and educator, and will provide us with some strategies to get more clients and grow our business. Dr. Ginger helps people to discover what’s good about their businesses as well as what they’re missing to make them more attractive. Her focus is to get everything needed to create a steady flow of clients, patients, and customers so they can go forward, further, and faster.
Let’s dive into different tips to grow your practice and make it more attractive to your patients!
[00:01 – 05:00] Let’s meet Dr. Ginger!
- I introduce our guests Dr. Ginger Bratzel
- Bio.
- Dr. Ginger provides a bit of background.
- Moving from dentist to marketing consulting road.
- Building her business.
- The healthcare industry.
- Medical school.
- Failure at teaching physicians to be an entrepreneur.
- They teach to be an employee.
- How to make your practice more attractive to patients.
[05:01 – 12:40] Dr. Ginger’s perspective on Post-Covid
- Dr. Ginger shared her point of view about the pandemic.
- Before and still now people put much prior into outsourcing things.
- Barriers between doctors and patients.
- The role of social media.
- Easy target – Healthcare field.
- A massive shift in the market.
- You should understand your patients and what they truly need.
- Emotional face: confidence, pain relief, stability, security, etc.
- Establish relationships with patients.
- Physicians building their business.
-
- The marketing online.
- Think about your favorite patients.
- Make connections with them.
- It’s just easy when you work with people that you like!.
- Marketing messages
- Talking in the patient’s language.
- Medical terms – Association.
- Facebook ads.
[12:41 – 25:35] Making your Practice More Attractive to Patients
- Dr. Ginger talks about the old and new approach to address marketing.
- The insight of old and young doctors.
- Leadership – Tools and assets to bring a business.
- Marketing campaign and budget.
- Having a scientific mind in marketing.
- It has to be trackable.
- It has to come back.
- It has to show a result.
- It’s not an experiment or donation.
- Tracking side with clients in the healthcare niche.
-
- Communication factor.
- Be really aware of your numbers to set up projections.
- Referral system: private practice acquisition.
- Physicians expectations from their involvement in growing the practice.
-
- Use your time wisely.
- Marketing time: 3 hour block.
- No other appointments, not taking calls during that time.
- Meeting with your marketing advisor.
- Information video once a week.
- Getting your report numbers.
- Conversion: How to make it easy for patients to say yes.
[25:42 – 33:07] Closing Segment
- Advice on growing practice in 2022.
- Physicians expectations from their involvement in growing the practice.
-
- Think about things that need improvement, and things we need to stop doing.
- Use your own charts and files.
- Internal marketing program.
- Who you should communicate with.
- Who your ideal patient is.
- How to connect with Dr. Ginger.
- Links are available below.
- Final words
- Stay tuned for more. Links available below.
Tweetable Quotes:
“All the marketing I’ve ever recommended to do is direct response, if I cannot track it, if I don’t know what is coming from, we don’t do it.” – Ginger Bratzel
“They don’t need to be doing a thousand things, they need to do 4, 5, a few things, and if you see it is not working, take the time and energy, even if you are doing it for free because that’s the most precious currency you have.” – Ginger Bratzel
Resources Mentioned:
Want to connect with Dr. Ginger? You can find her and follow her on LinkedIn and Facebook. You can also contact her at 405-225-0254. Don’t forget to check out her website https://gingerbratzel.com/ to learn more about getting new clients and grow your business!
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Kelley Knott
What are Virtual Assistants and How Can Practices Leverage them? #161
Welcome to another episode of the Patient Convert Podcast! Our guests for today’s episode are Dr. Steven Kupferman and Dr. Omid Shaye. They have founded MedVA after pioneering the use of healthcare Virtual Assistants for both improving the quality of patient care and saving money on staffing. Let’s dive a little bit more into what they have done before starting this great project.
Dr. Kupferman is an oral and maxillofacial surgeon in Los Angeles, California. He is the founding physician of LACOMS (Los Angeles’s premier Oral and Maxillofacial Surgery Center) where he first pioneered the use of Virtual Assistants.
Dr. Shaye is a Gastroenterology Specialist in Beverly Hills, CA. He is a co-founder of Gastroenterology Associates of Beverly Hills, one of the Beverly Hills area’s leading Gastroenterology practices, where he first pioneered the use of Virtual Assistants.
Stay tuned until the end to know more about Medical Virtual Assistance, and how it started to be used with great effectiveness to grow practices!
[00:01 – 10:57] Medical Virtual Assistance
- I introduce our guests Dr. Steven Kupferman and Dr. Omid Shaye.
- Bio
- Dr.Kupferman and Dr. Shaye provide a bit of background.
- How they introduce virtual assistance.
- The benefits of this practice in the medical field.
- Patients’ satisfaction.
- How they started finding remote employees.
[10:58 – 15:06] Why the Philippines?
- Dr. Shaye talks about the advantages of working with people from the Philippines.
- There is a Healthcare oriented culture.
- Nurses are really committed to the medical field.
- The qualities and training of the virtual.
- The transition to work remotely.
[15:07 – 25:41] MEDVA – Medical & Dental Virtual Assistant
- Dr. Kupferman provides information about the company they have founded.
- Different ways virtual assistance can be used.
- How doctor offices can benefit from remote employees.
- Implement training programs for all virtual assistants.
- Help offices and medical centers think out of the box: What can they do to leverage MEDVA?
- Dr. Shaye mentions how MEDVA deals with HIPAA, Security, and access in the EMR.
- There is a security firewall to prevent security breaches and HIPAA violations.
- Virtual assistants go to extensive training.
- The quality of the staff :Work ethics.
- Dr. Kupferman explains how the hiring process works.
- People only have to click on a form and somebody will contact them in the next hours.
- People just need to sign the contract, but there is not a time commitment.
- He gives detailed information about the step by step people should follow.
[25:42 – 31:23] Closing Segment
- How to connect with Dr. Kupferman and Dr. Omid Shaye.
- Links are available below.
- Final words
- Stay tuned for more. Links available below.
Tweetable Quotes:
“There is a cultural and work ethic benefit there. My virtual staff are the most dedicated employees I’ve ever had.They are really committed, they are excited about being part of our practice.They are incredibly hard-working” – Omid Shaye
“I was able to interact and access my remote staff better and faster than the staff that were actually in my office… Here, I just clicked on zoom and they were on my screen within seconds” – Steven Kupferman.
Resources Mentioned:
Want to connect with Dr. Kupferman and Dr.Omid Shaye? You can find and follow them on LinkedIn. Check out their website https://medva.com/how-it-works/ to learn more about virtual assistance!
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Kelley Knott
Changing Medicine Starts with Creating Your Voice w/ Vinod Dasa MD #160
Want to make a change in the field of medicine? It all starts with creating your voice. This is the wisdom Dr. Vinod Dasa took on as he became the co-founder and chief medical officer for an innovative start up, SIGHT Medical and helped co-found a new medical education and connection platform called DOC.SOCIAL. Before that, Dr. Dasa completed his undergraduate and medical school in the 7 year combined degree program in New York and was part of a fellowship internationally recognized as one of the pioneers in total knee replacement surgery. After completing his fellowship he and his wife, decided to begin their careers as faculty at LSUHSC to help rebuild post Katrina where he developed surgical techniques to allow outpatient opioid free total knee replacement and pioneered the use of cutting edge technologies such as iovera.
Dive right into the episode with Dr. Dasa and let’s unpack his story and how he was able to impact the world of medicine by first creating his voice.
[00:01 – 02:38] Taking on Unique Experiences by Diving into the Deep End
- I introduce our guest Dr. Vinod Dasa
-
- Bio
- Dr. Dasa gives a bit of background
-
- Education, residency and fellowship
- Recruited to help rebuild after Hurricane Katrina
- Learning unique lessons while on the field
[02:39 – 14:19] Introducing an Enhanced Recovery Model for All Practices
- Dr. Dasa breaks down how he achieves opioid free knee replacement
-
- Changing from regional to spinal anesthesia
- A move closer to the adductor canal block
- How using the technology iovera has helped in the surgical space
- Paying attention to details in the patients post-op
- The process of going opioid free in mid-2020
- There is a path to enhanced pain control for any field
- How Dr. Dasa helps other doctors around the country innovate
-
- Working with companies through talks and lectures
- The challenges with incentives to go this route in the healthcare industry
- How the opioid free model affects collegiate level athletics
-
- Enhanced recovery protocols can be used for everyone
- Why it’s safe – targeting only key nerves
[14:20 – 26:32] Changing Medicine Starts with Creating Your Voice
- Dr. Dasa gives advice for busy physicians looking to diversify their careers
-
- You have to broaden your skill set
- You have a unique opportunity to leverage your assets
- Different ways you can finance your ideas
- Leverage you relationships
- Start getting your name out there
-
- Leverage social media to share thoughts
- People need to know who you are, where you are, how you think
- How Dr. Dasa has built up his thought leadership
-
- Think about the audience your platform will reach
- Avoid running faster around the hamster wheel by getting specific
- How to create your voice
-
- People are looking for sincerity in your message
- It’s not hard to get your voice out there – just start
- Be yourself people can read through the BS
- Give the ‘Why’ behind why something needs to be fixed
[26:33 – 30:42] Closing Segment
- Connect with other innovations from Dr. Dasa
-
- SIGHT Medical – driving optimal performance in the OR
- Doc.Social – Healthcare connected
- Links below
- How to connect with Dr. Dasa
-
- Links below
- Final words
- Stay tuned for more. Links available below.
Tweetable Quotes:
“Enhanced pain control, enhanced recovery without the need for opioids and narcotics… It’s out there… I promise you, if you can do it for knee replacements, you can do it for just about anything.” – Dr. Vinod Dasa
“I think physicians have to think and broaden their skill set beyond just the exam room or the OR… Physicians are in a very unique position, they can leverage a lot of different assets to their benefit.” – Dr. Vinod Dasa
“That’s why I think that digital platforms are huge to create a voice and create an identity… We have a voice and we have a seat at the table.” – Dr. Vinod Dasa
Resources Mentioned:
Want to connect with Dr. Dasa? You can find him on LinkedIn and Doc.Social. Teach, heal and discover by visiting https://www.lsuhs.edu/ and learning more.
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Kelley Knott
