PitchPro: Vericel

PitchPro is“The best of orthopedics pitched to the best in orthopedics.”

• Tune in to this pitch from Vericel on MACI®. Vericel’s all-star pitch team includes orthopedic surgeons, Dr. Geoffrey Van Thiel and Dr. Cassandra Lee. Listen to hear them pitch to our expert panelists, Dr. Vinod Dasa, Dr. Scott Sigman, Matthew Ray Scott and Joe Mullings. Dr. Van Thiel and Dr. Lee really nailed it with MACI’s key messaging and included a few great laughs to the panelists. They took the panels heat and had seamless responses to their tough questions.

MACI is a 3rd generation ACI.For more information including Important Safety Information, please see Full Prescribing Information at MACI.com.

Want to go up against the heat of the panel on PitchPro? Emailinfo@theorthoshow.comfor more information.

Hosted by Dr. Scott Sigman – “The 6%”

Dr. Nancy Yen Shipley is a board-certified orthopaedic surgeon, fellowship-trained in sports medicine and arthroscopy of the shoulder and knee. She is passionate about sharing her path to medicine with others, in particular the next generation of future physicians. She writes and speaks on these topics in addition to bone and joint issues, and produces and hosts the top podcast The 6% with NancyMD. As a mother and a surgeon, she is a mentor and champion for women and diversity in surgical specialties, and brings awareness to this through speaking engagements and an active online presence.

We hear her story of taking a 6-year hiatus before applying to medical school. She had an interesting path working in sales and marketing in the snowboarding industry and dabbling with a family company in Chinese medicine, including course work in acupuncture, before making the decision to go to medical school.

Topics include:

–The 6% with NancyMD podcast: The 6% is a podcast dedicated to women thriving in traditionally male-dominated fields. As a female orthopaedic surgeon, she belongs to the 6% that are women in this field – and thus the inspiration for the title. She’s in season 3 of the podcast and focuses on inspiring stories of women who are thriving in male-dominated fields, and how they were able to realize their goals and overcome the challenges that they’ve faced.Listen to The 6% wherever you find podcasts.

-Her involvement in SpeakUp Ortho. It’s a platform that shares anonymous stories of bias and inequity. They also share positive stories of where good efforts have been made on making the workplace equitable in orthopedics.

-Her work with AAOS PR and their Social Media Task Force.

-Importance of your personal brand as an orthopedic surgeon. It’s also important to identify your personal core values to maintain a healthy work/life balance.

Find out more about Dr. Nancy Yen Shipley here.

Hosted by Dr. Scott Sigman – “Sleep is Optional”

We’re not sure when our next guest sleeps. Dr. Antonia Chen has so much energy and in her short 7 years in clinical practice, she’s an outstanding surgeon and researcher with 270+ peer reviewed articles, 250 presentations and 45 books/book chapters. She is the Director of Research for the Division of Adult Reconstruction and Total Joint Arthroplasty in theDepartment of Orthopaedic Surgery at Brigham and Women’s Hospital (BWH) who specializes in hip and knee replacements. She is board certified in Orthopaedic Surgery, and her clinical practice is focused on taking care of patients with arthritic hips and knees, as well as avascular necrosis. In addition to primary hip and knee replacements and partial knee replacements, she also specializes in the care ofcomplex patients who may require revision procedures or further treatment of their previous hip and knee replacements. Topics include:

-Can you believe she got her MBA and Medical Degree concurrently?!

-Her residency at Pitt and how she found the winding path to research

-Finding her balance on the clinical side with surgery and research

-Patient advice with most important research findings in joint replacement. What can I do to prevent infections? Her research is now looking into things such as Vitamin D, sugar levels and reduction in smoking to improve outcomes in patients

-Advice for improving outcomes for those surgeons doing joint replacement with robotics

Find out more about Dr. Antonia Chen here.

Hosted by Dr. Scott Sigman – “The Bearded Brand Man”

We’re pivoting this episode from the classic orthopedic surgeon story and we’re moving into value for the surgeon and medical device reps. We have on Matthew Ray Scott, also known as The Bearded One and The Brand Man. He is Managing Director and Principal of FEED. The Agency. He helps surgeons and medical device companies differentiate themselves from the sea of sameness. Topics include:

-How he formed FEED. The Agency. At FEED, they align with specialty surgeons who want to avoid the money pit of traditional marketing. They encourage doctors who are trying to prove they are the better to pivot to prove how they are different to attract more ideal patients. One aspect is through their Brand Rx audit. Brand Rx helps deliver outcomes that matter most through brand awareness, new patients, more referrals, more five-star online reviews, andmore repeat patients.

-We discuss the 6 P’s: Pain, Perspective, Problem Solving, People, Process and Place.

-Matthew’s time in the U.S. Army where he learned formative leadership experience and moved outside his comfort zone to be able to embrace discomfort.

-PitchPro: It’s like Shark Tank, but for orthopreneurs. Both Matthew Ray Scott and Dr. Scott Sigman are panelists on PitchPro and discuss the view from their side. PitchPro is an opportunity for early development or growth stage companies to pitch their innovation to a panel of experts. The expert panelist role is to provide key questions, advice and guidance to the companies. Companies will get recognized quickly from the panelist reach to amplify key messaging. The panelists want to keep engaging with the companies after the video stops rolling to continue to offer advice and follow how they’re doing. Find out more about PitchPro here.

Find out more about Matthew Ray Scott here.

PitchPro – “EAGLE-I 3D”

PitchPro is “The best of orthopedics pitched to the best in orthopedics.”

Tune in to this pitch from EAGLE-I 3D. EAGLE-I 3D is a privately backed early-stage company offering 3D-CT PSI (patient specific instrumentation) software subscription App (SaaS) and personalized surgical alignment guides for total hip replacement. Listen to hear the EAGLE-I 3D team pitch to our expert panelists, Dr. Vinod Dasa, Dr. Scott Sigman, Matthew Ray Scott and Joe Mullings.

EAGLE-I 3D all-star pitch team includes:

Management Team

•Jeff Chandler, CEO •Mike Gillman MD, CMO •Jim Ham, COO

Advisory Board:

•Ran Schwarzkopf MD, NYU Langone Health •Derek Amanatullah MD, Stanford•Ed Domanski, 3D-CT PSI Expert

Hosted by Dr. Scott Sigman – “Holistic Approach to Athletes”

Dr. Sutton is a board certified sports medicine surgeon with expertise in arthroscopy of the shoulder, knee and hip. She is an Associate Attending Orthopedic Surgeon at Hospital for Special Surgery and a member of the Sports Medicine Institute and Women’s Sports Medicine Center at HSS. She is also Chief Medical Officer for World Lacrosse and Team Physician for US Ski & Snowboard. She has an amazing passion for fitness and practices what she preaches in the holistic approach to the athlete. We discuss unique challenges in treating female athletes.

Other topics include:

-Treating the whole athlete as Chief Medical Officer for World Lacrosse. Providing support such as strength and conditioning, nutritional and mental support to get athletes through injuries.

-She’s a fitness fanatic. Her life message is about movement, getting outside and inspiring others to keep moving.

-She is on the AAOS Diversity Advisory Board whose goal is to create more opportunities for a diverse orthopedic group and recently joined the Board of Directors for AAOS. We hear her story on her introduction into this role on the Board.

Find out more about Dr. Karen Sutton here.

Thank you to our partner OrthoLazer for making this episode of The Ortho Show possible.