Episode Parent: Medical Sales Accelerator

Today’s medical device companies produce mind-blowing technology that would impress The Jetsons—so why does their marketing seem like it’s no mo…

Most reps feel comfortable facilitating the clinical sale, but when it comes to talkin’ business operations with their physician customers, they qui…

You’ve built a dream team of uniquely skilled sales pros, and you just executed a flawless exit—now it’s time to break-up the band, right? Jason…

Research reveals that only 10% of your message sticks in someone’s brain—so are you hammering home the point or burying the lede? You might want t…

It’s no secret surgeons don’t like being told what to do—so how do you get them to think that adopting a new approach was their idea? For a fres…

We're going back to the archives again—this time, for some constructive criticism from a top urologic surgeon. Would someone like Dr. Jamin Brahmbha…

Our conversation with Dr. Vinod Dasa remains one of our most popular through 80 episodes so far—and for good reason. In just 35 minutes, the orthopa…

Scrub sink time has been reduced, meeting attendance is probably 25% of what it used to be, and ROI at a booth is less attractive—so what are you do…

“Do as I say, not as I do” — this poor excuse for leadership doesn’t cut it when you’re asking soldiers to saddle up for a 20-mile road marc…

Ever had to wait five days for a test result, only for it to reveal that (shocker) you need further testing? It didn’t take two years of COVID to se…