#10 | Dr. Sonia Chopra | Tooth Be Told – An Endodontist Restores Authentic Brand Building

Dr. Sonia Chopra, DDS, is a Board Certified Endodontist at Ballantyne Endodontics located in Charlotte, North Carolina.

I ask her:

1. Was there an incident or person that shaped her future as an Endodontist?
2. Tell me about a patient that touched your heart, and tell me about a perspective that changed your practice?
3. What does being ridiculously caring mean to her?
4. How do you hope that your patients describe what you do for a
living?
5. You’ve built an amazing brand platform. What advice do you give
other healthcare professionals about the importance and art of building a personal brand?
6. You’re a busy mom, endodontist, and entrepreneur. What advice
can you give others about living a life on purpose and avoiding the oxymoron of “work-life” balance?

#9 | Mike Kerns | You Don’t Have To Be A Green Beret To Be In Medical Sales, But It Helps!

Mike Kerns is an Army Green Beret Officer and Medical Device Sales Consultant.

I ask Mike:

• How did being a Green Beret prepare you for medical sales?
• What is the one thing that you’re doing for your clients that’s making the biggest difference?
• You and I have joined forces and are not just selling products, rather helping to build doctor practices. What difference does that make?
• What are the pivots that doctors need to make to attract more patients around a particular perspective or technology?
• Many military veterans are listening to this podcast. What can you say that may make them consider medical sales as a profession or as a proving ground to become their own boss?

#8 | Dr. J.J. Peterson and How Story Helps Make Marketing Easier

Dr. J.J. Peterson is the StoryBrand Chief of Teaching and Facilitation and co-author of Marketing Made Simple.

I ask Dr. Peterson:

1. How would you explain to someone what you do for a living?

2. What compelled you to choose your PHD thesis? Talk me through it.

3. What made you curious enough to co-author the book, Marketing Made Simple?

4. Tell me something true about story-telling that most healthcare professionals will not agree with you on.

5. Can you tell me about a healthcare experience where you felt compelled to teach someone about brand storytelling?

6. Do you have any favorite stories from the book Marketing Made Simple that you feel will especially resonate with our healthcare professional listeners?

7. For our listeners that design and sell innovative medical products, what do they need to know about building a relationship with their clients?

8. What’s the importance of having a One-Liner and how do we do it? What’s the fastest way to target qualified customers?

9. What is the 5-step marketing plan and how does it work?

10. Words Pick Locks – unpack this for us.

11. How can doctors resonate with their patients pain via their website or other marketing platforms?

12. I’m a marketing director at a medical device company, how do I invite my customers, which can be doctors, into a story?

13. How do you continue to learn in order to stay on top of things within your role?

14. What would you tell an organization that has decided to stop marketing to preserve dollars as a result of Covid-19? What’s the funniest thing that has happened to you recently?

15. What have you learned from co-hosting a popular podcast and what advice do you have for healthcare leaders if they’re considering starting one?

#7 | Chris Walker & Business Development Re-Framed for Healthcare Companies

Chris Walker is the CEO at Refine Labs, a B2B revenue operations & growth marketing agency that helps companies optimize their revenue model.

I ask Chris:

1. How did you get started in marketing? Talk me through it.

2. What’s the most common reason for business leaders failing or giving up?

3. In your area of expertise, what are some specific roadblocks to watch out for?

4. What support and/or resources do you make available?

5. At present, which hurdles do you personally face and how are you overcoming them?

6. What are the companies you work with NOT very good at?

7. Tell me something that’s true and almost nobody agrees with you on.

8. What is your favorite word you use with clients?

9. In your experience working in the healthcare space, is branding counterintuitive for most healthcare professionals?

10. One of your recent posts, you talk about how the next 12 months can change your life. What are one or two adjustments we need to make?

11. You’re speaking to a group of medical device leaders, what should they be telling their teams right now?

12. Where will B2B evolve from today?

13. What’s the worst “fork in the road” bad decision that you regret?

#6 | Joe Mullings | MedTech, Personal Branding, and Ridiculously Caring

Joe Mullings is the Chairman / CEO of The Mullings Group Companies / Chief Vision Officer for MRINetwork.

I ask Joe:

1. What ‘hasn’t changed’ for innovative healthcare companies?.
2. What’s your advice for healthcare executives in building a personal brand platform?
3. What’s a contrarian point of view that you share today?
4. What’s something people seem to misunderstand about you?
5. Presently, where are you zigging where everyone else is zagging?
6. What is your best tip for someone trying to grow their own business in the midst of the Coronavirus?
7. What does being ridiculously caring mean to you?
8. What should I ask you that I didn’t know enough to ask?
9. What are the one or two questions medical device sales consultants should be asking themselves about now?
10. What are the pivots that innovative healthcare companies must make to remain relevant, restore confidence, and even become top of mind?

#5 | Chris Brogan – Trust & Modern Story Telling

Chris Brogan is president of Chris Brogan Media, offering business storytelling and marketing advisory help for mid to larger sized companies. Chris is a sought after keynote speaker and the New York Times bestselling author of nine books and counting. He’s working on his tenth: title forthcoming.

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.

I ask Chris:

What are you curious about right now?

How did you and Julien, your co-author, come up with the idea to write the book, Trust Agents?

Can you share a healthcare story about earning trust and improving reputation?

Are there any common myths about using social media to build influence and amplify one’s reputation?

What advice do you have for a doctor who wants to write their own book?

Fill in the blank – “Trust is your _______.”

You say, Smart Leaders use stories to do the heavy lifting. Is it obvious or do leaders stumble upon this idea?

Tell us about your Three Words idea and what we can take away from Choosing 3 words that will help guide your choices and actions day to day.

What are one, two, or three words you’d choose to describe what business and healthcare leaders should do now in the midst of the CoronaVirus?

Where will remote working and B2B evolve from today?

You live in a cool place. Describe it for us and tell us what’s your favorite sound or noise in your house?