Episode 40 – In the C-Suite with Stephanie Marrus, Managing Director, Entrepreneurship, UCSF Innovation Ventures

Stephanie knows the leadership profile necessary to contribute to the success of a new venture.  Her education, mentoring and networking program has provided the support necessary to give birth to dozens of life science startups. We will talk about leadership and her popular “Global Online Entrepreneurship Class”. The spring 2021 cohort of this class starts March 31.  One of the members of the MedTech Leaders Community took this course last year and told me he highly recommends it.  Even people with advanced degrees like MBAs, Doctors of Medicine and Doctors in science take this course. In fact, in the most recent course there were participants from 13 countries and 4 continents. 

Reminder – I am not compensated by UCSF for this podcast and video cast.

This video cast is public in the Medical Device Success YouTube channel.  Most of the time I reserve video casts for the MedTech Leaders Community.  However, I think what Stephanie shares about leadership and the UCSF course are time sensitive. So, the video is public. 

You can learn more about the MedTech Leaders Community at medtechleaders.net. This community is where leaders help each other out with best practices, problems, solutions, ideas and successes. All with the support of subject matter experts. There is a 30 day free trial.

Now Go Win Your Week!

Stephanie Marrus LinkedIn Profile Link

UCSF Global Online Entrepreneurship Class Link

Ted Newill’s LinkedIn Profile link

Medical Device Success website link

MedTech Leaders Community link

Link to Ted’s contact page  

Episode 39 – In the C-Suite with Jeff Brown, COO, Endologix

Does your operations team collaborate with sales and marketing to create a virtuous circle that is a win for the customer, the employees and sales revenue?  Learn how Jeff does it. Jeff started his career in sales and made his way into MedTech operational leadership.  As COO at Endologix, he and his team won the Turnaround of the Year Award from the Association for Corporate Growth.  This is the second of the “In the C-Suite Series” with many more to come. Join Jeff and me as we talk about important aspects of leadership and career management.  This includes his 4 steps to accelerating your success. At the end of this podcast, if you have learned just one or two things that could impact your leadership skills and/or career, you are better off today than you were yesterday. 

This is one of our “In the C-Suite” interviews where we explore how leaders are responding to the extraordinary challenges of our time.  

The video cast will be in the MedTech Leaders community.  This is a non-LinkedIn community where leaders help each other out with best practices, problems, solutions and successes.  We have over 80 members from 18 countries. Learn more at medtechleaders.net.  There is a 30 day free trial.  

Now Go Win Your Week!

Jeff Brown LinkedIn Link

Jeff’s Recommended Book – Flash Forecast by Daniel Burris – A fresh way to look at the future so you are prepared for it. And, different techniques to strategically respond to events that will shape the future.

Paperback LinkAudio book LinkE-Book Link

Ted Newill’s LinkedIn Profile link

Medical Device Success website link

MedTech Leaders Community link

Link to Ted’s contact page  

Episode 38 – In the C-Suite with Trevor McCaw, CCO, TriSalus Life Sciences

Do you know what the Mother, Daughter, Sister, Grandmother Test is? Today, Trevor McCaw, CCO, of TriSalus Life Sciences will answer that question. It has to do with the values that guide him and keep him grounded every day. Trevor joins us to talk about this groundbreaking company, the steps in his career to the C-Suite, career advice, why he chose the medical device industry, challenges and his leadership response to the pandemic.  

This is the first of many “In the C-Suite” interviews where we explore how leaders are responding to the extraordinary challenges of our time . Trevor is a member of the MedTech Leaders Community.

You can learn more about MedTech Leaders Community at medtechleaders.net. The video cast of this podcast is available in the community. There is a 30 day free trial. It is a place where leaders help each other out with best practices, problems, solutions, ideas and successes. This is all done with the support of subject matter experts.

Now Go Win Your Week!!

Trevor McCaw LinkedIn Link

TriSalus Life Sciences website

Ted Newill’s LinkedIn Profile link

Medical Device Success website link

Link to Ted’s contact page

Episode 37 – The Virtual Trade Show Panel – A Panel of 5 Executives

What does a box truck have to do with Virtual Trade Shows?  You will find out in this episode. I gathered 5 executives from the MedTech Leaders Community to discuss Virtual Trade Shows.  We review the 2020 Virtual Trade Show experience.  We discuss what worked and what didn’t work.  Then we talked about solutions and alternatives.  Finally, we reviewed our intentions related to virtual trade shows and alternatives in 2021.  Trade shows will never be the same.  And, our participation will not be the same.  Companies are definitely investing in alternatives. 

Later in the video cast, Lauren Dustman, BMMG, shared the Virtual Trade Show Decision making matrix that she and her colleagues developed at BMMG to assist their clients. It is a nice tool.

This was a live event in the MTL community and has been converted into a podcast and video cast.  It was a lively and very informative discussion.

The panelists were:

Lauren Dustman, Virtual and Live Event Strategist, BMMG and member of HCEAJeff Hydar, Chief Commercial Officer, PhotoniCareMark Lunam, Head of Global Learning Development and Training, Chy A ConsultingKarl Wolcott, VP Strategic Accounts, The Alpha Source GroupYours truly – Ted Newill – Host of Medical Device Success and MedTech Leaders Community

The next live event in the MedTech Leaders Community will be the first of the C-Suite series with community member Trevor McCaw, CCO, TriSalus Life Sciences. 

You can learn more about the MTL Community at medtechleaders.net.  There is a 30 day free trial.

Now Go Win Your Week!!

Lauren Dustman, Virtual and Live Event Strategist, BMMG and member of HCEA LinkedIn Profile Link

Jeff Hydar, Chief Commercial Officer, PhotoniCare, LinkedIn Profile Link

Mark Lunam, Head of Global Learning Development and Training, Chy A Consulting, LinkedIn Profile Link

Karl Wolcott, VP Strategic Accounts, The Alpha Source Group, LinkedIn Profile Link

Ted Newill’s LinkedIn Profile link

Medical Device Success website link

Link to Ted’s contact page  

Episode 36 – The Future and MedTech with Bertalan Meskó, MD, PhD – The Medical Futurist

Key points – 2021 will be a battle between science and disinformation. And, “The country where the willingness to get vaccinated is greater, wins”.  Bertalan is the Medical Futurist. He and I spent some time this past week talking about the pandemic and our near term and long-term future in MedTech.  If you don’t subscribe to his newsletters you should.  If governments, medical associations, patients and industry seek him out for advice, then this podcast/video cast may be worth a listen (view).  

How should the Medical Device industry look at their products and align them with the future? We discuss this.

Back to “willingness” and “winning”.  India and China have vaccine acceptance rates of 87% and 85% respectively.  At 64%, the US ranked 14th among major economies.  The Understanding America Survey conducted in December showed 56% of over 8,000 US respondents indicating a willingness to get the vaccine.  This lack of willingness in the US will be a drag on the US economy.  Meanwhile, countries like India, China, South Korea, Israel, The UK, etc will more quickly open their economies and prosper. 

The MedTech Industry has an obligation to promote science and vaccination.

Now Go Win Your Week!

Bertalan Meskó’s LinkedIn profile – linkedin.com/in/bertalanmesko

The Medical Futurist Website – https://medicalfuturist.com

Ted Newill’s LinkedIn Profile link

Medical Device Success website link

Link to Ted’s contact page

Episode 35 – CRM 1 – Critical Elements to a Productive Foundation

For MedTech sales to succeed in this new environment, you need Demand Generation.  For Demand Generation to succeed, you need a well implemented and accepted CRM system.  Only 45% of organizations use CRM for its intended purpose.  Less than 40% of businesses have a CRM adoption rate over 90%. Because these statistics include large B2C companies, I suspect the adoption rate in small to medium sized MedTech companies is worse.  MedTech is leaving money on the table and starving their sales funnels!! This is why I asked Eliza Hammer Gage, Senior Consultant, Red Argyle to spend two episodes on CRM as part of our series on Demand Generation.  Red Argyle is a highly regarded SalesForce CRM consulting partner. 

Note that I am not paid by the people or companies that I interview.

The MedTech Leaders Community is growing.  Over 70 members from 18 countries. We have over 8 hours of content on selling in the virtual world.  A couple members said it is like a master class. There is a 30-day free trial. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross.

The videocast will be in the MedTech Leaders Community at medtechleaders.net. 

Now Go Win Your Week!

Eliza Hammer Gage’s LinkedIn Profile link

Red Argyle website link

Ted Newill’s LinkedIn Profile link

Medical Device Success website link

Link to Ted’s contact page