Episode 22 – Welcome to the MedTech Leaders Community

The purpose of the MedTech Leaders community is to bring together medtech leaders and those aspiring to be leaders to: 

understand and achieve best practicesshare resources and expertisegive each other feedbackcelebrate successesset the stage to become recognized leaders in your organization and industrycreate a foundation for positions of greater responsibilitymeet people from around the world for new perspectivesall this with no spam, no judgement, no politics

In this podcast and video cast, I take you on a tour of the community to help you better understand its value. For a couple months, when posting podcast episodes, I have been talking about the creation of a robust on-line community for medtech professionals.  I found 20 medtech leaders to participate in the beta community to help me set it up. This has been fun and informative.  Today, I open the doors for the first wave of prospective members.  Let me be up front, it is a paid community.  However, there is a 30-day free trial that gives you the opportunity to exit at no cost if you feel there is no value for you.

Of course, we want to have some fun too. See you there!

Here is a link the community – https://medtechleaders.mn.co

Here is a link to the video cast – https://youtu.be/w8txj1vC3LA 

NOTE! The doors to the community are open only a few days at a time. This is so we can onboard new members properly and understand how to get the most out of the community. Once we feel new members a familiar with how everty thing works, we open the doors again.  Probably once a week or two.  

Ted Newill LinkedIn Link  

Medical Device Success website Link   

Ted’s contact page at Medical Device Success  Link

Episode 21 Part 3 of 3 – Virtual Trade Shows and Alternatives – What the Doctors Say

What do doctors think of this virtual world of events and contacts?  In this podcast and video cast, Lisa Bichsel, Lauren Dustman and I interview a multi-specialty panel of 5 doctors to hear what they have to say. We talk to an ophthalmologist, a radiologist, an emergency medicine physician, a gastroenterologist and a family practitioner.  There are some very good pearls of wisdom in this discussion.

BTW, the medical technology leader’s community that I have been finishing with the help of beta participants has really come together.  We will open the doors to this community next weekend.  

Now Go Win Your Week!!

Video cast link

Lisa Bichsel LinkedIn Link  

BMMG website Link

BMMG video blog on the art of virtual event best practices link

Ted Newill LinkedIn link   

Medical Device Success website link   

Ted’s contact page at Medical Device Success  

Episode 20 – Part 2 of 3 – Virtual Trade Shows and Alternatives: Leaders in the Trade Show and Event Ecosystem

In this podcast/video cast Lisa Bichsel and I interview two leaders in the healthcare exhibit and event ecosystem.  One of our guests is Jeannie Wert, Director Exhibition Management, Siemens Healthineers and Board President of the Healthcare Convention & Exhibitors Association (HCEA).  Our other guest is Mike Ellery, Chief Creative Officer, Sparks Marketing Corporation, a leader in the exhibit marketing industry.  We discuss the challenges to medical associations and the life sciences industry in transitioning to virtual platforms and exhibits. Lots of valuable insights to help life science leaders make decisions related to virtual trade show participation.  Dinners delivered to virtual attendees.  Butterflies and pigeons in virtual booths.  May as well have some fun while stuck with virtual events!  Link to the video cast and other important links below.

Now Go Win Your Week!

Link to the video cast https://youtu.be/EbolGbICHSQ

Jeannie Wert LinkedIn Link  

Healthcare Convention and Exhibitors Association Link  

Mike Ellery LinkedIn Link 

Sparks Marketing Corporation Link  

Lisa Bichsel LinkedIn Link  

BMMG website Link

BMMG video blog on the art of virtual event best practices Link

Ted Newill LinkedIn Link   

Medical Device Success website link   

Ted’s contact page at Medical Device Success  

Episode 19 – Part 1 of 3 – Virtual Tradeshows and Alternatives: A Guide for Medical Marketers

How does a life sciences company succeed in a world of virtual congresses and tradeshows?  We address this problem in a 3-part series of podcasts/video casts.  We decided to offer a video cast because we use a lot of slides to communicate valuable information.  Once again, I teamed up with Lisa Bichsel and the Bichsel Medical Marketing Group to create and produce this series.  The BMMG team are all pros!  

In this first part: 

We show examples of virtual shows and how they work.  We rank the virtual show platforms.  We cover best practices.We review Pros and Cons of virtual exhibiting.We talk about the challenges facing small and medium sized companies.  And, we discuss the cost issues.  Some societies are charging crazy virtual exhibiting fees.  Finally, we look at future trade show models.

Part 1 – A Guide to Medical Marketers (Sales management should pay attention too!)

Part 2 – We interview leaders in the Healthcare Exhibiting and Event Ecosystem to get their view of the dynamics of virtual congresses. 

Part 3 – We ask several doctors what they think of the virtual environment and how it impacts them.

Now Go Win Your Week!

Link to video cast of Part 1 – https://www.youtube.com/watch?v=RrHQh8Aj1Bg

Lisa Bichsel LinkedIn Link

BMMG website Link

Ted Newill LinkedIn Link

Medical Device Success website link  

Ted’s contact page at Medical Device Success  

Episode 18 – Two Podcasts You Should Listen To and Journaling…yes, Journaling

In your search for professional guidance and ideas, one or two podcasts is not enough.  Today, I recommend two other medical device related podcasts that I like and learn from.  One is Medical Sales Nation hosted by Jim Surek, a VP of Sales in a surgically related company.  The other is Medical Device Made Easy hosted by Monir El Azzouzi a QA and Regulatory expert.  Someday, I will interview these guys for my podcast. Next, we talk about journaling as a way to reflect, reduce stress, be accountable and solve problems in these challenging times.

Now Go Win Your Week!!

Jim Surek’s LinkedIn Profile Link 

Medical Sales Nation podcast Link  

Monir El Azzouzi’s LinkedIn Profile Link  

Easy Medical Device Website Link   

Medical Device Made Easy June News Link  

Ted Newill LinkedIn link   

Medical Device Success website link  

Ted’s contact page at Medical Device Success Link

Episode 17 – Nick Morgan, PhD and the Neuroscience behind Successful Virtual Communications for Medical Device Professionals

In past episodes we missed something important about virtual communications.  Today, Nick Morgan, PhD, Founder and CEO of Public Words, helps us fill the gap by understanding the neuroscience behind virtual communications.  Nick is one of America’s top communication experts. He has helped celebrities, business leaders and organizations with their communication challenges.   His insights will help you better communicate virtually and therefore be more successful in today’s environment.  

The Medical Device Success Community beta is making progress. However, I would like a couple more marketing professionals in the beta. Let me know if you are interested and I will send more information.

Now Go Win Your Week!

Nick Morgan, PhD LinkedIn link   

Public Words website link  

Link to Nick’s books Click Here, this link includes his 2018 bestseller Can You Hear Me? How to Connect in a Virtual World   

Ted Newill LinkedIn link   

Medical Device Success website link   

Ted’s contact page at Medical Device Success link