Medical Device Success
The Medical Device Success Podcast and Videocast is a combination of interviews with Subject Matter Experts (SMEs) and MedTech leaders along with some solo podcasts aimed at improving the ability of the audience to better understand and compete in today’s rapidly changing healthcare ecosystem. We seek out SMEs in areas that can assist MedTech companies in:
• Marketing strategies, tactics and technologies
• Sales strategies, tactics and technologies
• The future of MedTech – technology trends and implementation
• Health research & economics
• Provider issues (hospital systems, ambulatory surgical care, etc.)
In our “In the C-Suite” series we like to get leadership perspectives from MedTech leaders.
Episode 4 – The Future of the Medical Device Industry in the Covid-19 Era
Let me start out by saying that I am biased. I am a marketing and sales guy. And, marketing and sales personalities are typically optimistic. We can leap tall buildings and fly faster than a speeding bullet. We are built to overcome challenges. However, this is a dangerous bias when looking into the Covid-19 future. To counter this bias, I beat myself up with a lot of reading, research and conversations with medical device executives. It was sobering. It was like taking a cold shower. We are in for change. Big change.
In this podcast I review a number of critical data points. Then I connect the dots to consider new trends both soft and hard. Finally, I share my predictions as to the economic recovery, the impact on medical device business and how marketing and sales will change.
Chadwick Martin Bailey Research link is here
My LinkedIn profile is here
The Medical Device Success website is here
Amy Webb – Author of best selling “The Signals are Talking” website link is here
Devon Powers – Prof. at Temple University and author of “On Trend: the business of forecasting the future”. Devon’s LinkedIn profile is here and her book is here.
If you like this podcast, please review and subscribe
Have a great week!
Medtech International Marketing and Sales Efforts During Covid-19
Episode 2 of the season – Medtech International Marketing and Sales Efforts During Covid-19
Season One – Covid-19 – how Medtech companies can respond in marketing, sales and operations.
Today we are talking about international marketing in the Covid-19 era. There is a good chance you are either a manufacturer that exports product to international markets or a distributor that is representing a manufacturer. My experience is that small and medium sized US companies tend to treat their international markets as a low priority. Non-US manufacturers are much more sensitive to their international distribution networks. During this challenging period, it is very important to be communicating with your international channels! It is not hard! Nor expensive! To discuss this in more detail, we are fortunate to have Kris Morrill with us today. Kris is the co-founder of medeuronet, a medtech consultancy with an office in Strasbourg France that can help companies succeed anywhere along the medtech roadmap from innovation to commercialization.
Kristine Morrill LinkedIn profile link – click here
Medeuronet website link – click here
Ted Newill LinkedIn profile link – click here
Medical Device Success website – click here
Comments or questions?? – contact link
Immediate Impact Idea for today:
If you are a manufacturer, send a personal email to each of your top distributors. Ask them:How they are doing.What support you could provide to help them stay top of mind with the end-users.Offer to create an eNewsletter they can distribute to their end users.If you are a distributor, send a personal email to each of your top suppliers. Ask them:How they are doing.If they have any programs or promotions to help you stay top of mind with end-users.Use an example of what a competitor is doing if this is relevant.Offer to deploy an eNewsletter regarding their product(s) if they would provide you the content and images.
If you like this podcast, please subscribe and give it a rating.
GO WIN YOUR WEEK!
Covid-19 – Tradeshows and Events – How Medtech can Respond
Season One – Covid-19 – How Medtech companies can respond in marketing, sales and operations.
Episode 1 of the season – Covid-19 – How to respond to epic changes in tradeshows and events.
In this episode, Lisa Bichsel, Bichsel Medical Marketing Group, joins me to discuss how medical device companies can respond to the drastic changes to the tradeshow and events components of the marketing plan caused by Covid-19. These are unusual and challenging times. Cancelled or postponed tradeshows and events means lost direct sales, lost leads and other lost opportunities. However, there are tactics medical device professionals can implement to reduce the impact on lost tradeshows and events.
If you like this podcast, please rate it and subscribe.
Lisa Bichsel LinkedIn profile link – click here
Bichsel Medical Marketing Group website – click here
Ted Newill LinkedIn profile link – click here
Medical Device Success website – click here
Comments or questions?? – contact link
Link to Medtech Tradeshow and Events Covid-19 Check List – click here
The entire transcript of the podcast will be added in a day or two.
Medical Device Success Podcast Introductory Trailer Episode 1
Welcome to the Medical Device Success Podcast. This episode is a trailer that will discuss the podcast goals, audience, my background and the podcast structure. Most of the time, the podcast will be organized into seasons that explore a certain subject in detail. For example, the first season will be about marketing, sales and operations in the Covid-19 era. Every podcast will have an Immediate Impact Idea that you can implement today. We will try to keep the length of the podcasts to 20 to 30 minutes.
We are smart enough to know that we don’t know everything. One of my favorite quotes is from James Clear, author of Atomic Habits. He says, “The person who learns the most in any classroom is the teacher.” Please share any new strategies, tactics, digital tools, virtual tools, software, etc. We will look into it and share this information with listeners. You will get credit.
Feedback is important. If you like the podcasts, please subscribe and give them a rating. If you have questions you want explored, please ask. We will try to address them.
To subscribe to this podcast, click the appropriate button you see in the upper right of this post on my website. Or, subscribe via your preferred podcast app. It should be available on most pretty soon.
To subscribe to the Medical Device Success blog simply go to the website www.medicaldevicesuccess.com and provide your email.
To learn more about James Clear and his best selling book Atomic Habits, use this link https://jamesclear.com. I have no financial arrangement with James Clear. I just think it is a very helpful book.
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