Hosted by Dr. Scott Sigman – “The Bearded Brand Man”

We’re pivoting this episode from the classic orthopedic surgeon story and we’re moving into value for the surgeon and medical device reps. We have on Matthew Ray Scott, also known as The Bearded One and The Brand Man. He is Managing Director and Principal of FEED. The Agency. He helps surgeons and medical device companies differentiate themselves from the sea of sameness. Topics include:

-How he formed FEED. The Agency. At FEED, they align with specialty surgeons who want to avoid the money pit of traditional marketing. They encourage doctors who are trying to prove they are the better to pivot to prove how they are different to attract more ideal patients. One aspect is through their Brand Rx audit. Brand Rx helps deliver outcomes that matter most through brand awareness, new patients, more referrals, more five-star online reviews, andmore repeat patients.

-We discuss the 6 P’s: Pain, Perspective, Problem Solving, People, Process and Place.

-Matthew’s time in the U.S. Army where he learned formative leadership experience and moved outside his comfort zone to be able to embrace discomfort.

-PitchPro: It’s like Shark Tank, but for orthopreneurs. Both Matthew Ray Scott and Dr. Scott Sigman are panelists on PitchPro and discuss the view from their side. PitchPro is an opportunity for early development or growth stage companies to pitch their innovation to a panel of experts. The expert panelist role is to provide key questions, advice and guidance to the companies. Companies will get recognized quickly from the panelist reach to amplify key messaging. The panelists want to keep engaging with the companies after the video stops rolling to continue to offer advice and follow how they’re doing. Find out more about PitchPro here.

Find out more about Matthew Ray Scott here.

PitchPro – “EAGLE-I 3D”

PitchPro is “The best of orthopedics pitched to the best in orthopedics.”

Tune in to this pitch from EAGLE-I 3D. EAGLE-I 3D is a privately backed early-stage company offering 3D-CT PSI (patient specific instrumentation) software subscription App (SaaS) and personalized surgical alignment guides for total hip replacement. Listen to hear the EAGLE-I 3D team pitch to our expert panelists, Dr. Vinod Dasa, Dr. Scott Sigman, Matthew Ray Scott and Joe Mullings.

EAGLE-I 3D all-star pitch team includes:

Management Team

•Jeff Chandler, CEO •Mike Gillman MD, CMO •Jim Ham, COO

Advisory Board:

•Ran Schwarzkopf MD, NYU Langone Health •Derek Amanatullah MD, Stanford•Ed Domanski, 3D-CT PSI Expert

Hosted by Dr. Scott Sigman – “Holistic Approach to Athletes”

Dr. Sutton is a board certified sports medicine surgeon with expertise in arthroscopy of the shoulder, knee and hip. She is an Associate Attending Orthopedic Surgeon at Hospital for Special Surgery and a member of the Sports Medicine Institute and Women’s Sports Medicine Center at HSS. She is also Chief Medical Officer for World Lacrosse and Team Physician for US Ski & Snowboard. She has an amazing passion for fitness and practices what she preaches in the holistic approach to the athlete. We discuss unique challenges in treating female athletes.

Other topics include:

-Treating the whole athlete as Chief Medical Officer for World Lacrosse. Providing support such as strength and conditioning, nutritional and mental support to get athletes through injuries.

-She’s a fitness fanatic. Her life message is about movement, getting outside and inspiring others to keep moving.

-She is on the AAOS Diversity Advisory Board whose goal is to create more opportunities for a diverse orthopedic group and recently joined the Board of Directors for AAOS. We hear her story on her introduction into this role on the Board.

Find out more about Dr. Karen Sutton here.

Thank you to our partner OrthoLazer for making this episode of The Ortho Show possible.

PitchPro – “Kevin Rocco, CEO of Biorez”

PitchPro is the best of orthopedics pitched to the best in orthopedics.

Kevin Rocco, CEO of Biorez, is pitching the future of tendon and ligament healing. Biorez has been developing a revolutionary proprietary technology called BioBrace. It’s a regenerative implant that can be added at the time of surgery to reinforce the repair and act as a scaffold to improve and facilitate the healing process. Tune in to hear the advice from our expert PitchPro panelists on this new innovation. Panelists include Dr. Scott Sigman, Joe Mullings, Matthew Ray Scott and Dr. Vinod Dasa.

Interested in finding out more about Biorez and BioBrace? Email info@biorez.com.

Hosted by Dr. Scott Sigman – “Orthopreneur”

Kevin Kruse, MD, joins us this episode to discuss all the fantastic things he’s done just 6 years into practice. Dr. Kruse is a board-certified orthopaedic surgeon at Texas Orthopaedic Associates, LLP, with extensive training in the shoulder, elbow, and hand.Dr. Kruse completed a fellowship on the hand and upper extremities at the University of Pittsburgh Medical Center before traveling to Lyon, France, to complete a fellowship on shoulder surgery at the Centre Orthopedique Santy, with the world-renowned surgeon, Gilles Walch. We get to hear his story on prepping for his fellowship in France for 4 months and hear about his book, Dr. Hustle.

Other topics include:

-Experience playing with Indiana Hoosiers Big Ten football with discipline, building relationships and life lessons learned.

-He wrote a book! Dr. Hustle: 9 Core Principles to Help You Build a Thriving Practice in Today’s Competitive, Constantly Changing Healthcare Market. It’s all about how to help grow and manage your practice for younger surgeons and fellows. Great advice on how to become more efficient while developing high quality of care and balancing your professional and personal life through focus and delegation. Find the book on Amazon here.

-Patient experience and tracking outcomes is key to a successful practice.

-Medical device design: All about what problem are you trying to solve? It takes perseverance and took him 3 years working with an engineer to get to the point of submitting to the FDA.

Find out more about Dr. Kevin Krusehere.

Thank you to our partnerOrthoLazerfor making this episode of The Ortho Show possible.

Hosted by Dr. Scott Sigman – “Joint Replacements”

Dr. Sigman and our latest guest, Dr. Ran Schwarzkopf, recently met and through this episode, we hear they share a lot of connections. Orthopedics is such a large profession and is a small world with so many common threads.

Dr. Ran Schwarzkopf is an orthopedic surgeon at NYU Langone Health who specializes in hip and knee reconstruction and is a full Professor at the Department of Orthopedic Surgery at NYU Grossman School of Medicine. Interesting episode to hear his upbringing in Israel and his path to becoming an orthopedic surgeon. He gives great advice to all our listeners, including orthopedic surgeons and patients.

Topics include:

-Dr. Schwarzkopf has a dual citizenship in the U.S. and Israel. He decided to become a doctor after his mandatory service in the Israel Army and traveling the world abroad for the year after his service

Key questions asked:

-Should I have an anterior or posterior approach for my hip replacement?

-Where are we at in 2021 on robotic assisted surgery, navigation and patient specific instrumentation?

-What are three things from evidence-based joint replacement that will improve patient outcomes?

Lastly, he gives advice to patients as they are seeking out physicians for joint replacement surgery.

Find out more about Dr. Ran Schwarzkopfhere.

Thank you to our partnerOrthoLazerfor making this episode of The Ortho Show possible.