Medical Sales Accelerator Podcast
The Medical Sales Accelerator Podcast brings you insider tips and secrets to help you drive your sales. Featuring interviews with top-performing medical sales reps, president’s club winners, and leaders in the MedTech industry. Hosted weekly by Zed Williamson and Clark Wiederhold. Listen online, or find us on YouTube.
Developed and produced by TrackableMed, the medical marketing agency known for creating predictable, trackable growth for MedTech companies and medical practices.
Episodes
Fixing Healthcare from the Trenches with Dr. Alejandro Badia
Sponsored by TrackableMed
Change becomes possible when messages are delivered from the trenches. Widespread knowledge of issues within an industry doesn’t mean they’re going to be addressed unless the ones directly observing what’s taking place can bring awareness to the public eye. Dr. Alejandro Badia, founder of OrthoNOW and Badia Hand to Shoulder Center and orthopedic hand surgeon, is using his voice to proactively disrupt the industry.
In this week’s episode, sponsored by TrackableMed, Dr. Badia, who also hosts the Fixing Healthcare from the Trenches podcast, joins us to dive into the industry challenges he’s witnessed on the front lines. Explore the roadblocks created by health insurance that impacts patients as well as physicians. We also discuss the importance of collaboration as a vehicle for change.
Join us for more on:
- Steps healthcare professionals can take to claim control
- Social media as a tool for creating dialogue
- Taking initiative to educate patients on what’s really going on
- How to proactively address issues in healthcare
- How a little bit of time and a lot of interest can make a big difference
Resources from this episode:
- Get the free MedTech Talk Tracks for Action
- OrthoNOW
- Badia Hand to Shoulder Center
- Fixing Healthcare… From the Trenches Podcast
- Healthcare From The Trenches: An Insider Account of the Complex Barriers of U.S. Healthcare from the Providers and Patients’ Perspective
Social Media:
Scaling Access to Connections with David Moser
Sponsored by TrackableMed
Can we bring a door-to-door approach to the modern age? Building a relationship with office staff and learning how to navigate their space is still important, but we need to take our approach to the digital world. And instead of talking to a few people in the office, you can reach an infinite audience depending on what you do for yourself online.
In this week’s episode, sponsored by TrackableMed, David Moser, VP of Growth at imaware, returns to break down why social media is a valuable tool for your set. We also examine the difference between candidates that resist change and those that are on board with it, key actions to amplify sales, and the commitment required for building an audience.
Listen for more on:
- Sales tactics beyond door-to-door
- The long game of digital sales
- Skillsets required for sales today
- How AI can be used to help you build confidence and create content
- The benefits that can come from sharing your knowledge
Resources from this episode:
- Get the free MedTech Talk Tracks for Action
- How to Use LinkedIn and Twitter to Crush Your MedTech Sales
Social Media:
The Death of Differentiation in Sales with Sanjeev Loomba
Sponsored by TrackableMed
How could an industry that’s riddled with a lack of innovation possibly be ahead? There’s still a lot of room for improvement, but MedTech focuses more on value for the patient than differentiation. The focus is to provide the best possible solution for the ones that need it most. When you can consistently operate from that perspective, hitting a quota becomes secondary.
In this week’s episode, sponsored by TrackableMed, Sanjeev Loomba sits down to share insights from over 30 years of experience leading global corporations and transforming organizations. We learn about topics he discusses in his book, “The Ninth Gear,” including the two spheres people fall into during sales conversations, the difference between entrepreneurship and valuepreneurship, and why so many of us fall into the trap of doing more and achieving less.
Join us to hear more about:
- How operating in the me-sphere invites fear
- The benefits of operating from the you-sphere
- The death of differentiation in sales
- What valuepreneurship really is and how to assess it in your workplace
- Presenting products and services as a human first, then a scientist
Resources from this episode:
- Get the free MedTech Talk Tracks for Action
- The Ninth Gear by Sanjeev Loomba
- The 5 Minute Valuepreneurship Challenge
- The 4-Hour Workweek by Timothy Ferriss
Social Media:
Divine Intervention: A Medical Device Reps Inspiring Journey to Leadership and Purpose
Sponsored by TrackableMed
Outside of competitions on the Food Network, would you ever give a baker a set of recipes and expect them to make a cake out of it? Of course not! Ironically, we see physicians forced to perform their jobs based on the perspective of implant manufacturers every day. Not only does that limit the professionals who know what’s best, but it’s a huge disservice to patients needing effective care.
In this week’s episode, sponsored by TrackableMed, we met with Alyssa Huffman, CEO of ALLUMIN8, to talk more about the need for perspective in medical device. We also discuss how expanding that perspective invites us to see the benefits of innovation, giving physicians the power to create their own recipe, and the value of appreciating every step of the journey.
Join us for more on:
- Putting the patient first, no matter what
- The blood, sweat, and tears that go into sales and distribution
- The blind spots in how the economic landscape has changed
- How your true purpose will always find you
Resources from this episode:
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Identifying Innovation Killing Ideas in MedTech
Sponsored by TrackableMed
Imagine if the entertainment industry never took a disruptive leap to completely redesign tech products. Television sets would weigh 600 pounds and you’d get maybe 20 channels. Now pivot to medical devices. Most infusion pumps in the market today were designed in the 1980s and were successful. But there’s no initiative from big organizations to take a big leap towards redesign and improvement. Innovation is dying.
In this week’s episode, sponsored by TrackableMed, Jeffrey Carlisle, CEO of Pneuma Systems, joins us to share his perspective on innovation in MedTech. We also discuss how technology contributes to the shortage of nurses, the importance of understanding the customer’s experience, and one simple step everyone can take to invite innovation into their organization.
Tune in for more on:
- Innovation killing ideas
- The necessity for disruptive leaps in the industry
- The staff shortage in hospitals and the problems connected to it
- Providing whatever the customer needs
- The complexities of medical device in our modern healthcare system
Resources from this episode:
- Get the free MedTech Talk Tracks for Action
- Pneuma Systems
- We Love Innovation: So Long as It’s Nothing New
- The Goal by Eliiyahu Goldratt
Social Media:
Change with the Times or Get Left Behind with Eric Anderson
Sponsored by TrackableMed
The Medical Device and MedTech world is changing, and not everyone is ready to change with it. But for those who see this and want to jump on board, it can be a challenge to navigate. So how do you adopt new strategies to stay ahead of the shift? Eric Anderson believes technology, specifically social media, is a key factor.
In this week’s episode, sponsored by TrackableMed, Eric joins us to talk about the evolution of relationships in sales and how platforms like LinkedIn are not just important, but mission critical. We also discuss the power of building a personal brand, how social media really does supercharge in-person interactions, and strategies to help medical device professionals effectively change with the times.
In this episode we also talk about:
- The power of personalized content
- The changes on the service side of MedTech
- Why we’re waiting for innovation in MedTech and what to do about it
- Social media as a valuable tool for building relationships and attracting leads
- The impact talent from other industries could have
Resources from this episode:
Social Media:
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