Patient Convert Podcast
Physician Entrepreneurship: Getting Started w/ Arlen Meyers MD #141
Dr. Arlen Meyers is an Emeritus Professor at the University of Colorado School of Medicine and the president and CEO of the Society of Physician Entrepreneurs.
If you’re a physician looking to start your own business but don’t know how and where to start, then you’re in the right place. In this episode, we talk about Physician Entrepreneurship. We also discuss all things related to becoming a physician entrepreneur, talking and sharing tips that will help you build and start your dream business.
[00:01 – 03:38] Opening Segment
- We introduce the guest and topic for today
- Arlen talks about his background
- His career path to being a physician
[03:39 – 21:54] Physician Entrepreneurship
- Physician Entrepreneurship 101
- Arlen’s advice for physicians pursuing entrepreneurship
- Arlen gives an analogy between fishing and starting a business
- The most common issues physicians face in the entrepreneurial world
- Arlen talks about their mission at the Society of Physician Entrepreneurs (SOPE)
- The 3 Myths Physicians have to Address
- Intellectual properties and being an employee
[21:55 – 40:18] The Transition
- Interested in transitioning careers? Listen as Arlen talks about the fundamentals of starting your own brand!
- Questions to ask yourself
- Telling your story
- Building your personal brand
- Skills you should practice
- The mindset
- The difference between a Mentor, Coach, and a Sponsor
[40:19 – 43:30] Closing Segment
- Final words of wisdom
- Get in touch with Dr. Arlen. Links below.
Tweetable Quotes:
“Examine the why first, the what, and then the how in that order.” – Arlen Meyers
“You got to put the right fly on the hook, and you got to keep throwing the hook in the water. If you don’t, you’re not gonna catch a fish.” – Arlen Meyers
“The skills you should practice are listen, learn, lead.” – Arlen Meyers
Learn more about becoming a Physician Entrepreneur at www.sopenet.org
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Kelley Knott
Physician Liaison Hiring: Salary, Part-Time, Skills and more! #140
For many physicians and doctors, hiring a liaison is no easy task. So, join us for today’s episode as we discuss Physician Liaison Hiring. Answering all the questions you have from the qualifications, skills, salary, should you hire a full-time or part-time liaison, and more!
[00:01 – 08:43] Opening Segment
- We introduce the topic of today
- Should you hire a full-time or part-time liaison?
- Kelley explains when and why you should invest in a full-time liaison
- The salary – how much is just?
[08:43 – 22:41] Qualifications
- Kelley talks about the key qualifications you need to look for in a physician liaison
- Skills, traits, talents, and personality
- Having part-time liaisons
- Kelley discusses what makes a physician liaison successful
- Kelley explains what she means by “earning your way back”
[22:42 – 26:55] Physician Liaison Marketing
- Kelley’s advice on how you can be successful in hiring a physician liaison
- Liaisons and systems
- Kelley talks about physician liaison programs
[26:56 – 33:02] Closing Segment
- Kelley gives a recap of the episode
- Final thoughts for the listeners
Tweetable Quotes:
“If you have come from any background as long as you fit the mold with your personality, you’re a good fit for the practice and the physicians, I’m ready to train them.” – Kelley Knott
“The more time a physician liaison spends with a physician. The better the liaison.” – Kelley Knott
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Kelley Knott
How to Utilize & Market Medical Devices in Your Practice w/ Elise Hamann w/ CuraMedix #139
Are you having problems with utilizing and marketing your medical devices? Join Justin as he brings in Elise Hamann of CuraMedix to discuss how to utilize and market your medical devices more efficiently and effectively.
[00:01 – 08:46] What is CuraMedix?
- I welcome our guest, Elise Hamann
- Elise introduces herself
- She discusses what CuraMedix is all about
- We talk about insurance
- Healthcare getting more and more expensive every year
- Patients being more open to investing in healthcare
[08:47 – 22:16] Marketing Medical Devices
- Telling the story behind the device
- Believe in the technology – be willing to use the device on yourself, family, and friends
- The 3 Sides to Marketing Medical Devices
- Consistently put out content about your devices
- Educate people on what and how your devices can help them
[22:17 – 28:30] Boosting Your Google Ranks
- We talk about Google Ads and other major Ads platforms
- Search Engine Optimization
[28:31 – 30:56] Closing Segment
- Final thoughts
- Connect with Elise. Links below.
Tweetable Quotes:
“You don’t have to sell, [but] you do have to educate [your patients].” – Elise Hamann
Get in touch with Elise on https://www.curamedix.com/
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Kelley Knott
Local SEO for Healthcare Practices #138
How do you get started, and does Search Engine Optimization really matter? Join Justin in this episode as he walks us through how to navigate the waters of SEO and the importance of Local SEO for healthcare practices.
[00:01 – 08:49] What is SEO?
- I introduce the topic of today’s episode.
- What is Search Engine Optimization (SEO)?
-
- Optimizing your website to perform better in search engines (i.e., Google)
- The process of doing Local SEO for our clients
-
- Honing in on improving their rankings from a 15 to 20-mile radius around their practice locations
- Google My Business
- Links (backlinks, citations, etc.)
- Paid SEO
[08:50 – 28:42] What Affects SEO?
- Components that affect search results and the manner of how patients search
- Searches that patients make:
-
- Condition specific
- Treatment specific
- Provider specific
- Provider specialty
- Who are you as a practice?
- Justin talks about Google My Business
-
- Setting up your profile and integrating your Google My Business to your website
- Reviews and its role in Local SEO
[28:43 – 37:39] Listings
- Citations and Physician Directories and why they matter
-
- Listings management platforms
- The FOUR Major Components in your website to increase your local SEO rankings
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- An individual page that includes your specialty and location
- Individual pages for your Medical Practitioners
- Don’t fall victim to the dreaded list of services
- If you want to rank well, you need well thought out content on the things you do
[37:40 – 42:28] Closing Segment
- Make sure you have a call tracking tool
- You can hire a professional to help you with your SEO
- Final thoughts
Tweetable Quotes:
“You want to make sure when somebody is searching for you. They’re gonna find those listings – that all those listings are super accurate. And the more accuracy we have and more unification across all of those major directories, the better we’re gonna perform actually with our Google My Business.” – Justin Knott
“Doing [SEO] right [will] give you a huge leg up from all other local competition and will help you continue to grow in visibility and rank better for the things that you do as a practice or a provider.” – Justin Knott
Resources Mentioned:
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Kelley Knott
Google Ads & PPC for Medical Practices with Nick LaIuppa #137
Welcome to another episode, and today we are joined again by Nick LaIuppa. Nick is our head of digital advertising at Intrepy. With his expertise and experience, he will walk us through a lesson about Google Ads and PPC (Pay-Per-Click) for Medical Practices.
[00:01 – 09:08] Google Ads
- What are Google Ads & PPC?
- Nick talks about how Google Ads function at a higher level.
[09:09 – 32:38] Strategy Development
- Establish your patient personas first
- Think like a patient (what type of keywords will they be searching for?)
- Stay away from Google Smart Campaigns (it’s a great way to lose money)
- The key elements in search ads
- What makes a good landing page?
- Targeting and Retargeting
- Choosing the right budget
[32:39 – 37:27] Potential Problems to be Aware of
- Nick talks about potential problems when marketing medical and health-related services you should know about
[37:28 – 43:31] Tracking Your Campaigns
- The different strategies you can use to track your campaigns
- Call tracking
- Google Tag Manager
- Hire the appropriate professionals
[43:32 – 46:12] Closing Segment
- Check out our previous episodes featuring Nick and ways to connect with him. See the links below.
- Final thoughts and gratitude
- Have a Happy Holiday!
Tweetable Quotes:
“You should stay away from choosing the smart campaigns that google offers.” – Nick LaIuppa
“You want to tell people exactly what it is you offer and how they can get it as soon as possible.” – Nick LaIuppa
Resources Mentioned:
- Google Tag Manager
- Pay-Per-Click (PPC) definition
- Patient Convert Podcast Ep. 126 – w/ Nick LaIuppa
- Patient Convert Podcast Ep. 136 – w/ Nick LaIuppa
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Kelley Knott
Finding Success with Social Advertising to Patients #136
When choosing the right social platforms for your advertising and marketing, there are several factors to take into account. The demographics of your customers/targeted customers, the type of users present on a specific social platform, and many more. Here, with us today is Nick LaIuppa, a Digital Marketing Specialist at Nick LaIuppa Marketing. Nick walks us through the process and shares different strategies to finding the success you are looking for with social advertising.
[00:01 – 10:02] Opening Segment
- The Basics of Social Advertising
-
- What social platforms are you going to utilize?
- How to choose the right platform for you
- What are your target customers/clients/patients?
- Define who your audience is and tailor a strategy fit for them
[10:03 – 27:45] Search vs. Social
- Nick talks about the difference between “Social” and “Search.”
-
- How will it affect your platform?
- Finding your audience on social networks
- Appropriate marketing for different types of audiences
-
- Cold and warm audiences
- Analyzing the performance of your Ads
[27:46 – 44:26] Level Up Your Ads
- The Different Ad Types
- What types of Ads work well?
-
- Anything that would be valuable to your customer makes a good lead generator
- Webinars, pdfs, quizzes, free consultations, etc.
- Do as many videos as you can in your advertisements
- User-generated contents
[44:27 – 49:23] Tracking Your Campaigns
- The different strategies you can use to track your campaigns
-
- Phone calls
- Form submissions
- Book appointments
- The importance of following on your leads
[49:24 – 59:44] Closing Segment
- When 30% of your leads get converted to sales, the 70% now know you the next time they encounter you.
-
- Build upon that and continue your nurturing sequence
- Final thoughts
- Connect with Nick. See the links below.
Tweetable Quotes:
“There’s no way that us or any marketing company can guarantee results or tell you within a week you’re gonna get this many leads because the reality is nobody knows.” – Nick LaIuppa
“Your Ad needs to sell somebody and needs to catch your attention, and it needs to sell them.” – Nick LaIuppa
Resources Mentioned:
You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher or visit my website https://kelleyknott.com/
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Kelley Knott
