“Decision Science”: New Research on How Your Customers Interpret Risk and Frame Value
You may be doing a lot of things right—but you’ll never achieve consistent success unless you grasp the neuroscience behind why some of your tacti…
Episode Parent: Medical Sales Accelerator
Lessons Learned in Driving Patient Engagement from TikTok Doctor Inna Husain
Docs can dismiss today’s hottest social media apps all they want—but Dr. Inna Husain’s authentic online presence has patients scrolling, liking,…
Want to Be a Premier Revenue Driver? Stop Taking Orders and Start Taking Accountability
Are you a revenue driver or just an order taker? More importantly, do you understand the distinction? Francisco Martinez didn’t really know—let al…
How Soft Skills Make You Strong: Perfecting the Art of Storytelling to Close More Accounts
You’re dishing out indisputable data that proves you have a superior product—so why aren’t docs responding rationally to it? Stop spinning your …
Encore Episode: What Helps a Rep “Win Over” a Surgeon (It’s Not What You Think)
There’s no doubt about it—you better know the nuances of your product and fully understand the frustrations of the people you call on. What’s mo…
Physician Education: A Changing Landscape
Odds are, your prospective customer is trapped in their own ‘healthcare bubble’—and your ‘in’ could be showing them a way out. Dr. Brian Coh…
Are You a ‘Toxic’ Rep? Key Insights to Stop Hurting and Start Helping Private
If you’re not directly providing value to physicians, then you’re directly adding to their stress levels. Don’t believe us? We invited Dr. Sandr…
A Surgeon’s Advice to MedTech: Be Intentional, Steward Your Brand, and Enhance Workflows
Like most docs, urologic surgeon Dr. Jamin Brahmbhatt only takes reps as seriously as they present themselves. Walk into his office with wrinkled scru…
Owning Your MedTech Career with Samuel Adeyinka
Selective language is everything in sales—so why are you so careless with your self-talk? Some may think personalized coaching offers little more th…
Showing Physician Partners What’s Possible with Better Banking
Should a father, husband, and physician charged with the care of critically ill patients have to ask "an adult" to co-sign on a $2,000 personal loan? …