Encore Episode: How to Fight Status Quo in Your MedTech Sales Opportunities
How do you compete against a MedTech Goliath and maintain price integrity? We’re paying another visit to the archives this week so more industry und…
Episode Parent: Medical Sales Accelerator
Encore Episode: Relevance as a Key Sales Ingredient and Why Most Reps Miss It
Innovation can render existing products or procedures obsolete, but is poor positioning the real threat to your relevance in the market? We’re bac…
Encore Episode: Agitating the Market to Outshine Your Competitors
We're diving into the archives again this week to highlight another popular value-packed episode. Every rep wants competitive advantages in the market…
Encore Episode: Breaking into New Territories and Developing Net New Accounts
This week, we're turning back the playlist and featuring one of the most popular episodes to date. Every sales professional in this field is intereste…
Case Study: How Market Agitation Can Yield Instant Results
What if you could get patients to call in so quickly that you can hear your ad still running in the background? It might sound like wishful thinking, …
Short-Term Pain, Long-Term Gain: The Bold Pursuit of the Brokerage Model
Your brain is wired for shortcuts—what’s the biggest one you take daily? Accepting the status quo! The pain of change often outweighs current frus…
Weaving Strategic Value into the DNA of Your Business
Is all the “strategic” selling you’ve been doing really just economic and clinical selling? If you’re not challenging your customers on their …
Leveraging Neuroscience to Become an Invaluable Physician Partner
Promise or pain—which is the stronger motivator? We know it’s the latter from decades of behavioral science. But Jonathan Burkett knew the answer …
The Giant Facility Fostering ‘Top Gun’ Surgeons and Smarter MedTech Development
It’s great to have the backing of a key opinion leader, but do the folks in the trenches respect your product? Anesthesiologist Dr. Aaron Ali has wi…
Challenge Everything: Why It Pays to View the Industry Through Fresh Eyes
Is your experience in the industry blinding you to new business? Experience doesn’t always translate to success, and it can create a ceiling of assu…