Encore: Why Sales Stall and How to Fight Back with Author of The Jolt Effect
It wasn’t long ago that Ted McKenna, an accomplished sales and customer experience researcher, founding partner of DCM Insights, and co-author of Th…
Episode Parent: Medical Sales Accelerator
Encore: Why Hard Work Isn’t Enough and What Leaders Need to Do Instead
Working hard is essential for success. But it’s not a long-term solution for your leadership credibility. In fact, you may need to “unlearn” som…
Encore: Nothing Elevates Performance More Than Great Coaching
One of the first interviews we ever recorded remains relevant to sales leaders everywhere. Bill Eckstrom is a renowned keynote speaker, founder and CE…
7 Hallmarks of a MedTech Sales Message That Converts
You don’t need a better product to close more deals. You need a better story. So how can you better craft your messaging to ignite interest in every…
Decoding Competitors: A Guide to Anticipating MedTech Industry Moves
Dismissing competitor decisions is common ground for sales teams, especially when you focus on the advantages of your products. But, what if you could…
MedTech Leaders: How to Propel Forward and Break Mental Barriers
Success often hinges on a delicate balance between technical prowess and mental fortitude. So how can we harness the untapped potential of the human m…
Coaching vs. Managing: A Paradigm Shift for Sales Leaders in MedTech
Believe it or not, knowledge can be a curse when it comes to medical sales. If sales reps are leaning into clinical and product knowledge too much, it…
The Black Hole Beyond The Health Clinic: Helping Patients Take Better Care of Themselves
Patients enter a black hole as soon as they leave their physician’s office. They’re expected to keep up with intense regimens and care for themsel…
Helping Physicians Get Their Time Back with DocBuddy
Physicians across the country continue to trudge through the difficulties of documentation. Most are still using legacy software that requires excessi…
All the Market Data with None of the BS
Think about it, the company that sells you your deodorant knows more about you than a medical device company. Why does that seem so backwards? But wha…