How to Create a Healthcare Content Marketing Strategy #133
When clients reach out to us for help on their websites or platforms of choice, 9 out of 10 times, it all comes down to them needing help with content…
Episode Parent: Patient Convert
The Story of the Knotts – Marriage, a Baby & Starting Businesses #132
Today’s we’ll be diving into our personal story; Who are the Knotts and how did this all start? Listen in as we talk about our journey and why Phy…
How Individual Physicians Market Themselves at Hospitals or Large Private Practice #131
For many physicians and doctors, creating independence in their profession has been a pain point, especially when they just come out of fellowship and…
Healthcare IT, Physician Liaison Reporting & Marketing Intersect w/ Ben Blake of Systeem Medical #130
Ben Blake is the Sales & Marketing Manager at Systeem Medical Information Systems. They help medical practices find secure, reliable, and scalable Man…
How Surgeons Should Market Their Specialty to Patients w/ Kim Rodgers of Medtronics Spine #129
Today we had the pleasure of speaking with the Senior Product Manager of , Kim Rodgers. Kim manages the digital direct to consumer (patient) marketing…
What Makes Healthcare Marketing Different: The Inside Scoop w/ Matthew Scott #128
Today we had the pleasure of speaking with the Principal and Managing Director of FEED. The Agency, Matthew Scott. FEED is an award-winning healthcare…
How CTCA Became the Leader in Patient Centric Marketing w/ Ken Chaplin, CMO of CTCA #127
Today we had the pleasure of speaking with the chief marketing officer of Cancer Treatment Centers of America, Ken Chaplin. After building up his expe…
Common Digital Advertising Mistakes Healthcare Practices Make w/ Nick LaIuppa #126
Today we had the pleasure of speaking with public speaker and founder of Nick LaIuppa Marketing, Nick LaIuppa. After spending thousands of ad dollars …
How to Use LinkedIn to Increase B2B Sales w/ Steven Perchikov #125
In today’s episode, we are joined by the sales expert, co-founder of Artofsalesacademy.com, Steven Perchikov. Steve is a master of B2B pipeline de…
Growing Your Personal Physician Brand w/ Kevin Pho MD #124
In today's episode, we are joined by Kevin Pho MD the founder of the top physician blogging website . Dr. Pho joins us to discuss how he created such …