Episode 16 – Seeing Is Believing – OpticSurg Brings Eyes and Information to the OR and Bedside

Today you will hear from Dr. Tran Tu Huyhn, Founder and President of OpticSurg. The OpticSurg team is developing mixed reality medical technology to assist health care providers at numerous levels from surgery to bedside with enhanced and more economical patient care.  Technology like this could have significant implications for healthcare systems and medical device companies under pressure from numerous factors including the pandemic. 

We are very close to starting the community beta.  I have solid group of sales execs for the beta.  However, I need more marketing people. For the beta I am focusing on the US and Europe to simplify communications.  Please contact me for more information. 

Now Go Win Your Week!!

Tran Tu Huynh, DO LinkedIn link 

OpticSurg website link  

Ted Newill LinkedIn link   

Medical Device Success website link   

Ted’s contact page at Medical Device Success link

Episode 15 – Patient Builder – A Win for Doctors/Clinics and A Win for Medical Device Companies Trying to Add Value

Would you attract the attention of your customer if you could offer a way to bring them more patients? Consider Patient Builder. Today, we talk to Bill Rabourn, founder and managing principal of Medical Consulting Group in Springfield, Missouri.  Bill and his team have a unique view of the medical device world in that they consult for practices, they act as a provider via ambulatory surgical centers and then they work with the medical device industry by helping industry and doctors work together to maximize technology integration and patient uptake via their Patient Builder tools.

Bill and his team are experts at integrating innovative surgical products into practices. His corporate clients include a number of Fortune 500 companies and others ranking among the Who’s Who in the medical and surgical device fields. Under his leadership, MCG develops dynamic and robust practice development programs that highlight device manufacturers’ products.

The Medical Device Success podcast has over 7,000 downloads reaching over 70 countries. Thank you very much for your support!  

Again, NOTE, I do not get any kind of compensation from the companies I interview for this podcast.  The idea is to raise up ideas, strategies and tactics that may help you succeed in this difficult business environment.  

Now Go Win Your Week!!

Bill Rabourn LinkedIn link  

Medical Consulting Group website link 

Medical Consulting Group Patient Builder link

Ted Newill LinkedIn link   

Medical Device Success website link   

Ted’s contact page at Medical Device Success  

Episode 14 – Fireproofing your career in this tumultuous time (And, if fired, creating a new foundation)

“30% or more of our sales force does not have the skills to survive in the covid or post covid era.”  This is what a high-level medical device sales exec told me this week.  You could extend that troubling statistic from sales into marketing and other areas of a company.  So, as companies are forced to re-evaluate the human assets they bring to bear in the Covid and post Covid era, how do you stand up?  What can you do to fireproof yourself?  Or, if you have lost your job, what can you do to set the foundation upon which you get your next job?

Note! I am looking for 10 to 15 medical device sales managers to participate in a beta project related to a professional community.  This is not like LinkedIn.  LinkedIn is less about community and more about branding.  This beta project is about a real community where you get to know other sales executives, share ideas, solve problems, enhance your skills and grow professionally.  Of course, it is to have some fun too. Sales execs can be region managers, directors of sales, VPs of sales, etc. Let me know if you are interested.

Now Go Win Your Week!!

Ted Newill LinkedIn Link   

Medical Device Success website link   

Ted’s contact page at Medical Device Success  

Episode 13 – Enhance Sales Team Credibility with White Papers, Effective Bibliographies and Statistical Summaries

The Covid era has completely upended the sales process.  The process is going virtual.  Meanwhile, 82% of buyers think sales reps are unprepared.  Change this equation by giving your sales team greater credibility and therefore greater leverage with health care professionals using whitepapers, enhanced bibliographies and statistics that the rep can understand and communicate. Ashmita Das, CEO and Co-Founder of Kolabtree talks with me today about ways to do just that.  

Note!! I do NOT get paid by companies and CEOs that I feature in these podcasts.  These companies and executives are selected because I believe they bring important ideas and tools to bear in this new world we live in.  

Now Go Win Your Week!!

Ashmita Das LinkedIn Link  

Kolabtree website Link 

Ted Newill LinkedIn Link   

Medical Device Success website link  

Ted’s contact page at the website link

Episode 12 – Covid-19 kicked you out of the hospital, Proximie gets you back in

Her Ted Talk has almost 1.3 million views.  It was Dr. Nadine Hachach-Haram’s introduction to the world of Proximie’s augmented reality remote surgical assistance platform that works economically in low resource and low bandwidth settings.  This technology virtually allows a geographically distant KOL surgeon or med tech expert (account rep) to enter the operating room and assist with surgery.  The idea behind Proximie was born in charitable surgical work in third world countries.  Nadine then turned it into a dynamic and rapidly growing company.  Nadine and Rob Doebelin, VP Commercial Americas Region join me to talk about this amazing lifesaving and life changing technology.

Dr. Nadine Hachach-Haram’s Ted Talk – 2017

Proximie Corona Heroes Video

Fadi Sawaya MD, FACC | Assistant Professor of Medicine, Division of Cardiology | Interventional and Structural Cardiology | Director Adult Structural Heart Program | AUBMC, Lebanon

Surgeon saves life with help of a virtual hand half a world away, The Sunday Times

https://www.thetimes.co.uk/edition/news/surgeon-saves-life-with-help-of-virtual-hand-half-a-world-away-265w0bwq7

https://vimeo.com/425154729/2c472508cb – CARDIOLOGIST UPDATED WITH DANISH CARDIOLOGIST COMMENTARY

https://vimeo.com/407588026/6d7aa59efb – TALKING HEADS FROM PROXIMIE USERS

https://vimeo.com/393454919/d0c7315f7b – PROXIMIE IN ACTION IN ROBOTIC SURGERY

Nadine Hachach-Haram’s LinkedIn Profile link

Rob Doebelin’s LinkedIn Profile link

Proximie’s website link

Ted Newill LinkedIn Link 

Medical Device Success website link   

Ted’s contact page at Medical Device Success link

Episode 11 – To The Medical Device Sales Battlefront In The Covid Era

In this episode Jeff Hydar takes us into the real world of a start-up medical device company that is quickly revising its sales process and marketing tools to adapt to selling in the very restrictive Covid Era.  Meet Jeff Hydar, VP Sales at Kent Imaging.  The Kent Imaging Team is adapting, innovating and executing.  It is inspiring!

Now Go Win Your Week!!

Jeff Hydar LinkedIn Profile Link

Kent Imaging website link

The Challenger Sale –  Taking Control of the Customer Conversation, by Matthew Dixon and Brent Adamson Link here

Extreme Ownership – How US Navy Seals Lead to Win – by Jocko Willink and  Leif Babin – Link here   

The Road Back to You – An Enneagram Journey to Self Discovery – Link here

AdvaMed Reopening Guidance Link 

CMS Reopening Guidance to Facilities to Provide Non-emergent care Link 

AMA Physcian Practice Reopening Guidance Link

Ted Newill LinkedIn Link

Medical Device Success website link

Ted’s contact page at Medical Device Success Link