Medical Device Success
The Medical Device Success Podcast and Videocast is a combination of interviews with Subject Matter Experts (SMEs) and MedTech leaders along with some solo podcasts aimed at improving the ability of the audience to better understand and compete in today’s rapidly changing healthcare ecosystem. We seek out SMEs in areas that can assist MedTech companies in:
• Marketing strategies, tactics and technologies
• Sales strategies, tactics and technologies
• The future of MedTech – technology trends and implementation
• Health research & economics
• Provider issues (hospital systems, ambulatory surgical care, etc.)
In our “In the C-Suite” series we like to get leadership perspectives from MedTech leaders.
Episode 94 – Value Based Care and MedTech with Douglas Jacobs, MD, Chief Transformation Officer, Center for Medicare, CMS
You can’t talk about Value Based Care without including CMS and the Center for Medicare in the conversation. In many of the past episodes on VBC we repeatedly refer to Medicare. Today we get their input with the help of Douglas Jacobs, MD, Chief Transformation Officer, Center for Medicare at the CMS. I really appreciate CMS allowing this conversation to happen. Doug is going to help us understand what CMS is, more specifically what the Center for Medicare is, bundled payments, VBC, ACOs, The Center for Medicare and Medicaid Innovation, The council for technology and innovation, the importance of health equity and more. We frequently relate these issues to MedTech. For anyone that wants to better understand the CMS and the Center for Medicare specifically, you will want to listen to this episode.
Now Go Win Your Week!!
Doug’s LinkedIn link
CMS website link
Medicare Website link
The overall Medicare vision link
Medicare & Health Equity link
Medicare and Accountable Care link
Ted Newill’s LinkedIn Profile link
More Medical Device Success podcasts link
Medical Device Success website link
MedTech Leaders Community link
Link to Ted’s contact page
Episode 93 – Corporate Accounts…What Has Changed with Frank Ripullo II, Managing Partner, Excelerant Consulting
Great insights and advice on Corporate Accounts in MedTech.
Multiple factors have impacted the relationships between MedTech companies and their customers over the past 2 years. The pandemic started a cascade of events influencing elective surgeries, budgets, HCP shortages, HCP costs, supply chains and so on. One area these factors have come together to create change is in the management of corporate accounts. To help us understand these changes and what we can do about them is Frank Ripullo, II, Managing Partner at Excelerant Consulting. Frank and his team are well known across the MedTech industry as the go to firm to help companies of all sizes tackle the strategic issues related to corporate accounts.
By the way, I do not take compensation for interviews like this. I have known Frank now for a couple years and participated in numerous webinars with him. It was through that exposure that I came to know how knowledgeable he and his team are in this area. Frank’s LinkedIn link and website link are in the show notes. Check out the blog at their website. It is excellent.
Now Go Win Your Week!!
Frank’s LinkedIn Profile link
Excelerant Consulting website link
Be sure to check out their blog. It is excellent!
Ted Newill’s LinkedIn Profile link
More Medical Device Success podcasts link
Medical Device Success website link
MedTech Leaders Community link
Link to Ted’s contact page
Episode 92 – Win, Win, Win in the C-Suite with Wael Barsoum, MD, President and Chief Transformation Officer, HOPCo
How does MedTech be part of the Win, Win, Win with providers, payers and patients as hospital systems move toward Value Based Care models?
The challenge of crossing the chasm between Fee For Service and Value Based Care intrigued Wael Barsoum, MD. He wanted to play a more significant role in finding solutions to this challenge. He started his career as an orthopedic surgeon. With the guidance of mentors like Joseph Iannotti, MD, PhD (currently Chief of Staff, Cleveland Clinic); Joe Hahn, MD (retired Chief of Staff, Cleveland Clinic); Marc Harrison, MD (now President & CEO Intermountain Health) and others he became an operational leader at the Cleveland Clinic. He ultimately became the President and CEO of the Cleveland Clinic in Florida. He “retired” from the Cleveland Clinic and became the President and Chief Transformation officer at Healthcare Outcomes Performance Company…also known as HOPCo.
We dig into Wael’s very interesting career, HOPCo’s 3 verticals, Value-Based Care, how MedTech companies can be part of the win-win-win, Stryker as an example of a company with the right culture, who is MedTech’s real customer and more. There is a lot of great guidance in this episode.
Now Go Win Your Week!
Wael Barsoum, MD LinkedIn Profile link
HOPCo website link
Transforming Healthcare Podcast – Search for it on your favorite podcast site. I found it easily on Apple podcasts.
Ted Newill’s LinkedIn Profile link
More Medical Device Success podcasts link
Medical Device Success website link
MedTech Leaders Community link
Link to Ted’s contact page
Episode 91 – Your MedTech Social Media Reputation
You would not want this to happen to your company. The motivation for this episode came to me as I read a post in a medically oriented private Facebook group where a doctor very professionally took a MedTech company to task for poor service. When I share more of the details in a moment, you will be as shocked as I was. And, more important, you would not want this to happen to your company. The billion-dollar companies have reputation management covered. But I believe many of the small to medium sized companies in MedTech do not.
This presentation does have slides that I will explain clearly so you shouldn’t miss anything by listening. If you want the slides, send me an email or watch the video in few days on the Medical Device Success YouTube channel.
If you think this podcast could be of value to a colleague, simply use the share button on your podcast listening platform. They will appreciate it. See the show notes for links.
Now Go Win Your Week!
Ted Newill’s LinkedIn Profile link
More Medical Device Success podcasts link
Medical Device Success website link
MedTech Leaders Community link
Link to Ted’s contact page
Episode 90 – How does a CXO contribute to MedTech success with Skender Daerti, CEO, The Clinician Exchange
Do you know what a CXO is? Do you know how a CXO can contribute to a company’s prelaunch or commercial launch success? By the end of this podcast you will have answers to both of those questions. Today’s episode is about an important new kind of service organization to MedTech and HCPs. It is called a CXO. You have heard of CROs. Today you will learn about a CXO called The Clinician Exchange. To help us understand how they work with MedTech and HealthCare organizations we will talk to Skender Daerti, CEO. A CXO fits into the Customer Success equation of a small or large company. It can also help a startup with upstream marketing and strategic planning or downstream implementation and scaling. An example of an upstream service could be voice of customer during product development. An example of downstream could be a training and e-learning program related to a device for a major hospital system.
Today we make a little history because it is the first face to face interview I have done for the podcast. Almost all my previous podcasts were done via Zoom. And that is why it is a podcast only and won’t be turned into a YouTube video. I have to say, it is more fun being face to face. This is my first time working in this environment. So, you may hear some background noise and our sound levels may not be the greatest. We had to find a quiet spot in a busy hotel. It is not an easy thing to do. However, the content is very good!
By the way, I want to emphasize that even though The Clinician Exchange serves the MedTech industry, I do not get any compensation for this podcast.
If you like this podcast please recommend it to a friend via the share link on your podcast player of choice. If you would like to learn more about the MedTech leaders community, go to medtechleaders.net.
Links to Skender’s linkedin prof and website will be in the show notes. There will also be a link to the MedTech Business Academy podcast that I participate in with Skender and a crew of other MedTech experts like Barbara Strain, Mike Sperduti, Scott Alexander and Tom Hickey.
Now Go Win Your Week!
Skender Daerti’s LinkedIn profile Link
The Clinician Exchange website Link
MedTech Business Academy podcast link on google
Ted Newill’s LinkedIn Profile link
More Medical Device Success podcasts link
Medical Device Success website link
MedTech Leaders Community link
Link to Ted’s contact page
Episode 89 – In the AI C-Suite with Hila Goldman-Aslan, CEO, DIA Imaging Analysis
Today, we explore artificial intelligence in ultrasound with our guest, Hila Goldman-Aslan, CEO of DIA Imaging Analysis. There is a lot of learning for professionals in this episode. DIA Imaging Analysis is a company founded by 3 women. The other two co-founders are Michal Yaacobi and Dr. Noah Liel-Cohen. We explore:
- Hila’s career and what positioned her for MedTech leadership
- The founding, growth and challenges faced by DIA
- Hila’s view of the future of AI in MedTech
- and Key learnings for MedTech professionals.
This is a story of imagination, determination and persistence.
In the show notes below I have links to Hila’s Linked In profile and the DIA Imaging Analysis website. And, if you like this podcast, simply share it with a friend using the share link on your podcast player of choice. For those of you that want to know more about the MedTech Leaders community, go to medtechleaders.net.
Now Go Win Your Week!!
Hila Goldman-Aslan’s LinkedIn Profile link
DIA Imaging Analysis website link
Ted Newill’s LinkedIn Profile link
Medical Device Success website link
MedTech Leaders Community link
Link to Ted’s contact page
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