Patient Convert Podcast
Tips to Improve Patient Social Media Engagement #153
Your patients are talking, connecting, and engaging on social media everyday; but are you a part of their conversation? It can sometimes feel like there isn’t a ton of value in focusing on social media, but in this episode you’ll see that it is vital to the life and success of not just your practice, but your overall message and thought leadership.
Let’s dive in and gain some valuable tips on improving your patient’s social media engagement. We’ll take a look at first growing a loyal follower base in the simplest way possible and then some winning strategies that will optimize your content and overall results.
[00:01 – 02:41] The Value in Social Media
- Let’s talk all things social media!
- Today’s topic – Tips to improve patient social media engagement
- There is real value in upping your social media game but it takes planning
[02:42 – 11:33] How to Grow a Loyal Audience
- The key is consistency
- Step 1 – Put a face to it
- Step 2 – Post engaging and educating content
- Step 3 – Plan and optimize – it’s time to connect
[11:34 – 18:51] Tips to Improve Patient Social Media Engagement
- Logistics – seeding new likes and running offers ads
- Making it easy for your customer avatar to engage
- Join in with the conversations that excite you
- Example of Justin’s campaign
- Leave your content with questions
[18:52 – 22:59] Closing Segment
- Don’t be afraid to get your team involved
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- The Big Idea Approach
- Final thoughts
- Stay tuned for more.
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- Like and comment for a chance to win a free consultation
Tweetable Quotes:
“It offers a lot of tools when it comes to marketing, a great way to connect and most importantly really put yourself out there as that thought leader – that expert, and grow that brand; but it all starts with engagement.” – Kelley Knott
“Don’t feel overwhelmed, and don’t give up. It’s all about consistency and growing your network…” – Kelley Knott
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Kelley Knott
Guide to Marketing Your Urology Practice w/ John Lin MD #152
“Your patient’s success depends on the success of your practice.” In this episode you’re going to learn that you have control over your own reputation and therefore the success of your urology practice. Do you love what you do? Do you come into work smiling? If you put this marketing guide into practice, and build your network and rapport, your patients will feel the same!
John Lin MD, is a leader in the field of Urology. After working in entertainment business management with a Beverly Hills financial firm and founding a computer consulting business, he pursued a career in medicine at Saint Louis University School of Medicine where he graduated with a Distinction in Research. He initially practiced in Lake Havasu City and was awarded Physician of the Year in Lake Havasu City in 2004. His expertise has even led him to become an advisor for google health.
[00:01 – 02:50] Leveraging Social Media to Build a Happy Practice
- I introduce our guest Dr. John Lin
- How Dr. Lin leverages social media and built a network
[02:51 – 11:46] The Success of Your Patients and You
- How Dr. Lin started out – exploring options against better judgement
- Building a successful practice for successful patients
- The reputation process – you have control over the reviews
- Resources to help capture reviews
[11:47 – 26:33] Get Known, Create Content
- Dr. Lin talks about loving what you do and building on it
- Making it easy for patients to engage – remove the friction
- Do you need to be a social media marketing expert?
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- Dr. Lin’s story and experience
- Don’t focus on selling but education
- Ways to build know, like, and trust
[26:34 – 39:11] The Most Powerful Medical Asset
- The value of supporting the people in your community
- Major things to avoid and be aware of as a urologist
- Dr. Lin provides examples of successful review content curation
- Happy leader, happy office, happy patients
[39:12 – 44:08] Closing Segment
- Dr. Lin’s advice on creating content
- How to connect with Dr. Lin
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- Links below
- Final thoughts
- Stay tuned for more. Links available below.
Tweetable Quotes:
“Everyone says to go one way, I like to explore the other options… concentrate on things you REALLY enjoy doing.” – Dr. John Lin
“We value a couple of things, one is money, and two is time. So Anyway you can make it easy for patients to engage with you… that’s what you want to do, and that’s all about removing friction to access your practice.” – Dr. John Lin
“Patients are not going to buy your product or service unless they know you, they like you, and trust you.” – Dr. John Lin
Resources Mentioned:
Want to learn more about Dr. Lin? Connect on LinkedIn and Check out https://sunriseurology.com/care-team/your-provider/ and reach out.
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Kelley Knott
Medical Spa Marketing Strategies #150
As a Med Spa owner, how are you driving patients? Getting out of the, ‘If I build it they will come mentality,’ it’s really what you do with your social media, content, and consumer engagement that will bring you success in this field.
So when it comes to marketing strategies, where do you start and how do you do it right? Dive into this episode to learn all about what to do, what to avoid, and effective ways to get it done in your Medical Spa marketing.
[00:01 – 02:42] Your Success is Tied to Your Marketing
- Welcome to the 50th episode special!
- Today’s topic – Medical Spa marketing strategies.
- How your social media ties directly to your success as a Med Spa
[02:43 – 21:18] Leverage Your Platform, Curate Your Content
- The most successful platforms we see work, and why
- Practical tips and tools that can help you narrow down and reach your audience
- The importance of content and the processes that will work best for you
- “The big idea process” – distributing your content effectively
- Value first, sell later
[21:19 – 41:54] Building Rapport with Your Consumers
- Reviews are critical – how to build your reputation
- Winning the ‘onsite SEO’ game
- When everything is in place, it’s time to re-market correctly
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- Don’t marry before you date
- Navigating cold and warm audiences
[41:55 – 45:53] Closing Segment
- Make sure to track all your results
- Final thoughts
- Stay tuned for more. Links available below.
Tweetable Quotes:
“The most important thing to have in mind is – plan ahead; especially in content creation, on the video side, a month in advance.” – Justin Knott
“This is about to be your explosion and dominance on injectables online with social media…”- Kelley Knott
“Focus on educating and providing value to patients 90% of the time.” – Justin Knott
Resources Mentioned:
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Kelley Knott
Get off the Treadmill & Build A Medical Career You Love w/ Andrew Tisser MD #151
Sick of running around, having to answer to someone, and experiencing burnout because of the nature of your job? Then it’s time to start paving your path to building the medical career that you love.
Now that you’ve set your mind around it, the next question is, how do you start? You’re in luck! Because today Dr. Andrew Tisser joins us to give us tips and guide us towards the process.
[00:01 – 04:09] Physician Burnout
- Who is Dr. Andrew Tisser?
- Andrew talks about his podcast, Talk2MeDoc
- Andrew on physician career burnout.
[04:10 – 16:18] Go Out and Set Your Own Course
- You create the career that you like. It’s not going to be handed to you.
- If you’re in it for money, then you’re on the wrong career path.
- Andrew discusses that entrepreneurship is not for everyone.
- Figure out your “why, what, and how?”
[16:19 – 30:47] Getting Started
- Andrew talks about how he started pursuing the career that he loves
- Building your personal brand
- Andrew’s advice for the people saying they don’t have the time
- Creating content and Andrew’s opinions on the different social media platforms
- Starting your own podcast? Andrew shares tips on how to build your audience.
[30:48 – 33:40] Closing Segment
- Final thoughts
- Reach out to Andrew. Links available below.
Tweetable Quotes:
“You’re supposed to not be unhappy when you get out of training.” – Andrew Tisser
“You need to create a career that you like. It’s not just going to be handed to you.” – Andrew Tisser
For more information about Andrew and his podcast, visit his website at https://www.andrewtisserdo.com/. Follow him on Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Kelley Knott
Physician Productivity: Max Your Most Valuable Resource – TIME w/ Sabrina Runbeck #149
TIME is our most valuable resource. That’s why we must learn how to use it properly. Instead of wasting our time on things that would not benefit us, let’s choose to focus our time on personal development and productive things. Let’s choose to use our time wisely, but using our time wisely doesn’t mean all we’re going to do is work, work, work — we should also spend some time to rest and relax.
[00:01 – 06:51] Sabrina’s Story
- Sabrina talks about her background
- Sabrina on constantly feeling the need to prove herself
[06:52 – 24:09] Performance, Productivity, and Time
- Avoid physician burnout! Sabrina discusses how you can once again start moving forward.
- How to become unstuck? Change your mindset towards using your time!
- The Different Time Zones
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- Desire
- Distraction
- Disinterest
- Debt
[24:10 – 28:25] Organizations and Their People
- The roles and responsibilities of organizations to avoid their people’s burnout
[28:26 – 32:33] Closing Segment
- Sabrina discusses her specialty and how you can avail her services
- Ways to contact her available below.
- Final thoughts for the listeners
Tweetable Quotes:
“Nothing in life [is] actually better without change, and change is what most of us resist.” – Sabrina Runbeck
“I actually believe all of you deserve to have more precious time to enjoy everything you have accomplished and have that DOUBLE WIN in your career and your life and feel powerful and passionate at the same time.” – Sabrina Runbeck
Resources Mentioned:
Learn more about Sabrina and her services at https://sabrinarunbeck.com/.
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Kelley Knott
Text Messaging is Improving Marketing & Patient Engagement w/ Kenneth Burke #148
Kenneth is the VP of Marketing for Text Request, an online business texting service. He’s won awards for his work in sales and psychological research. He’s also worked with many businesses, from pre-launch startups to billion-dollar companies, to help them achieve their goals.
[00:01 – 09:03] What is Text Request?
- Kenneth explains what they do at Text Request
- Improving patient engagement through text messaging
- SMS and its adoption across different age brackets
[09:04 – 14:02] HIPAA Compliance
- Is HIPAA a concern with text messaging use for marketing?
[14:03 – 25:39] Leverage Text Messaging
- We discuss the ways on how you can leverage text messaging in marketing initiatives
- Areas where you can use text messaging in the patient life cycle
[25:40 – 30:27] Closing Segment
- Using text messaging in the patient life cycle to improve the patient’s journey
- Connect with Kenneth. Links available below.
Tweetable Quotes:
“People aren’t going to unlearn convenience, and these digital communications have become incredibly convenient for a lot of people.” – Kenneth Burke
Resources Mentioned:
You can connect with Kenneth on LinkedIn or send him an email at kenneth@textrequest.com. Sign up for Text Request at https://www.textrequest.com/
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Kelley Knott
