Episode Parent: Medical Device Success

This survey gives a unique look into the minds of these doctors and their practices.  And, it has implications for MedTech sales and marketing for th…

Is sales an art or a science or a bit of both?  And, how has the art and science changed in the past year?  Some key trends in MedTech have accelera…

“If you point me at a target, I’ll get there’’ says Jeff.  That includes succeeding at his first job in the life sciences as CEO of the start…

You all know that data, properly configured can help your sales team.  However, this data can be very expensive and may not be configured in a way th…

First, we define Population Health.  Then we talk about its influence on MedTech.  In the USA, Population Health is NOT the same thing as Public Hea…

Do you know which digital platform is most effective in targeting physicians?  Is it LinkedIn, Facebook, Instagram, Twitter or TikTok?  In a few min…

“Failure to plan for market access early is one of the key causes of company underperformance and failure”, according to April whose team at TTi H…

Where does the MedTech Sales process get in trouble?  It is in the Presentation step of the process.  On the surface the Presentation step sounds si…

THRIVE! As an orthopedic distributor in the midst of the pandemic what do you decide to do?  Clay’s answer is THRIVE!  That was Habakkuk's theme w…

Fight the Technology Adoption Life Cycle Curve and you will lose.  It is science. Why do MedTech leaders and sales and marketing pros continue to fig…