Episode 50 – The Four Forces Shaping Healthcare with Mark Dixon
How will the Four Forces shaping healthcare affect your sales and marketing strategies and tactics? Do you know how these forces align with the “T…
Episode Parent: Medical Device Success
Episode 49 – Prospecting in the MedTech New Normal
“What advice do you have related to prospecting for new customers in this new normal?” This is the most frequent question I get from MedTech execu…
Episode 48 – In the C-Suite with Marc Oczachowski, CEO, EDAP TMS
We venture to Lyon, France to learn how Marc and his team fresh off a $28 million raise are setting the stage to dominate High Intensity Focused Ultra…
Episode 47 – MedTech “Journeys” To Fill the Sales Funnel
Matthew Vernhout, VP of Deliverability, NetCore, walks us through what “Journeys” are and how they can help with prospecting for new customers and…
Episode 46 – In the C-Suite with Will Gray, VP of Marketing and Commercial Operations, Corporate Accounts, Boston Scientific
Improvise, Adapt and Overcome. He started out as a Marine officer. This included time on the streets of Mogadishu, Somalia. He carried these Marine le…
Episode 45 – CRM2 – Going From CRM to Sales Force Automation
In Episode 35 we laid the CRM foundation. Today we build on that foundation and begin to move into Sales Force Automation and Marketing Automation. …
Episode 44 – In the C-Suite with Arnoud Snepvangers, CEO, Eaglet Eye
Covid may have caused some sleepless nights for Arnoud in 2020. But his response with the use of Demand Generation Tactics and Learning Management …
Episode 43 – In the C-Suite with Patrick Kothe, CEO, EM Device Lab
“In order to grow, you have to master what you are doing today”. Career advice from Patrick Kothe. Pat has led EM Device Lab down a brilliant deve…
Episode 42 – In the C-Suite with Jennifer Fried, CEO, ExplORer Surgical
Surveys indicate that virtual support in the operating room and procedure room is here to stay. From the “back of a napkin” to commercialization, …
Episode 41 – Bridging the Virtual Gap – Connecting with Customers on Camera
Talking and listening on-camera are not natural skills. MedTech sellers have rapidly been trained to adopt new tools, new platforms and fresh messa…