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    Episode Parent: Medical Device Success

    Episode 20 – Part 2 of 3 – Virtual Trade Shows and Alternatives: Leaders in the Trade Show and Event Ecosystem

    In this podcast/video cast Lisa Bichsel and I interview two leaders in the healthcare exhibit and event ecosystem.  One of our guests is Jeannie Wer…

    Episode 19 – Part 1 of 3 – Virtual Tradeshows and Alternatives: A Guide for Medical Marketers

    How does a life sciences company succeed in a world of virtual congresses and tradeshows?  We address this problem in a 3-part series of podcasts/vi…

    Episode 18 – Two Podcasts You Should Listen To and Journaling…yes, Journaling

    In your search for professional guidance and ideas, one or two podcasts is not enough.  Today, I recommend two other medical device related podcasts…

    Episode 17 – Nick Morgan, PhD and the Neuroscience behind Successful Virtual Communications for Medical Device Professionals

    In past episodes we missed something important about virtual communications.  Today, Nick Morgan, PhD, Founder and CEO of Public Words, helps us fil…

    Episode 16 – Seeing Is Believing – OpticSurg Brings Eyes and Information to the OR and Bedside

    Today you will hear from Dr. Tran Tu Huyhn, Founder and President of OpticSurg. The OpticSurg team is developing mixed reality medical technology to a…

    Episode 15 – Patient Builder – A Win for Doctors/Clinics and A Win for Medical Device Companies Trying to Add Value

    Would you attract the attention of your customer if you could offer a way to bring them more patients? Consider Patient Builder. Today, we talk to Bil…

    Episode 14 – Fireproofing your career in this tumultuous time (And, if fired, creating a new foundation)

    “30% or more of our sales force does not have the skills to survive in the covid or post covid era.”  This is what a high-level medical device s…

    Episode 13 – Enhance Sales Team Credibility with White Papers, Effective Bibliographies and Statistical Summaries

    The Covid era has completely upended the sales process.  The process is going virtual.  Meanwhile, 82% of buyers think sales reps are unprepared.…

    Episode 12 – Covid-19 kicked you out of the hospital, Proximie gets you back in

    Her Ted Talk has almost 1.3 million views.  It was Dr. Nadine Hachach-Haram’s introduction to the world of Proximie’s augmented reality remote s…

    Episode 11 – To The Medical Device Sales Battlefront In The Covid Era

    In this episode Jeff Hydar takes us into the real world of a start-up medical device company that is quickly revising its sales process and marketing …
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