Episode 70 – In the C-Suite with Patricia Zilliox, CEO, Eyevensys
Today’s guest is Patricia Zilliox, CEO of Eyevensys, a clinical stage biotechnology company based in Paris, France and Dallas, Texas. Patricia is ru…
Episode Parent: Medical Device Success
Episode 69 – Back to the Front Line of MedTech Sales with Chip Helm
Today we head back to the front line of sales with my guest Chip Helm, Account Executive, Government Accounts for Cook Medical. This is a great conv…
Episode 68 – Building Success Models in MedTech
One of the most common pieces of advice I give to those asking for help on a variety of challenges is to “build a Success Model”. This advice ha…
Episode 67 – Mastering Influence and Authenticity In The New Normal with Shelly O’Donovan, CEO, Authentic Influence Group
“The worst thing is not that someone has a bad impression of you. The worse thing is that someone has no impression of you!” - This is my favorite…
Episode 66 – Game Changing Subcategories and Storytelling in MedTech with David Aaker, PhD
“It is a big fallacy that your audience is rational” - Our guest today is David Aaker, PhD, considered by some to be the Father of Modern Branding…
Episode 65 – Big Changes and High Demand in MedTech Recruiting with Paula Rutledge and Chris Miclot, Legacy MedSearch
“More change in the last 18 months than in the past 30 years.” - Over 30 years ago, Paula began her career in the medical device industry and in 2…
Episode 64 – Riding the Technology Adoption Life Cycle Curve in MedTech with Geoffrey Moore, Author, Crossing the Chasm
This is a special episode. Our guest today is Geoffrey Moore, Author of Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream …
Episode 63 – In the C-Suite with Daniel Cloutier, CEO, LOK Corporation
Understanding how the worldwide distribution ecosystem works is a must for any MedTech professional. This conversation with Daniel Cloutier provides a…
Episode 62 – Digital Caffeine for Zoom Fatigue in MedTech with VidiPlus
Want your virtual prospecting to stand out? Bring your virtual presentations and messaging to life. This digital technology from VidiPlus will help. …
Episode 61 – A BrandRx For MedTech with Matthew Ray Scott, FEED. The Agency.
In other words, a brand prescription for MedTech. Matthew has walked the walk. Or, maybe I should say conquered the mountain of marketing and sales ch…